Monthly Archives: November 2018

Online vs Offline Media. Why Not Both?

The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor of platform here>. It’s the mantra of traditionalism, marketing rooted in familiar channels of television and radio, and sitting somewhere in-between the Selling and Marketing orientations. It’s unsurprising, but no less disconcerting. Change,

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3 Reasons Why You Should Use Quick Replies

Part of managing your Instagram business account includes responding to every message and comment in a timely manner. Luckily, the thoughtful people at Instagram have created the Quick Replies feature. Let’s be honest, even the simple action of replying is quite time consuming and time is limited. Quick Replies saves responses to the questions your business receives

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