No doubt you’ve seen these social media days trending, National Margarita Day, Love your Pet Day and others. Many think these are silly days and do not see their purpose in the world of business. But, these national and weird social media days are perfect fuel for content. Here are 3 reasons why social media days should be a part of your content calendar:
To start, find a social media day that’s relevant to your business and milk it for what it’s worth! Use the hashtag and create a story around it to engage your followers. It can be an image or you can throw in a gif and make it a video.
Posting social media days certainly creates conversations among your followers. Especially if they tag someone who doesn’t follow your page. Impressions are priceless. As a result, the post can be noticed by a potential customer. It also creates awareness of a topic people may not have known existed without you. Another plus is adding a sweet deal or discount to the post. Because sales is where the money is.
Lightens your brand voice
While your brand voice may seem like one of a Secondary School Principal, you can be fun. Social media days lighten your brand. A computer store can celebrate Internet Day by posting a throwback photo of Internet Explorer. It shows another side of the business, one that isn’t too self promoting but still relevant to the voice.
Therefore, we encourage you to dip your business in a few social media days. There are full calendars available that describe each day with hashtags for your use. Add them to your content calendar and let us know the results.