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Vogue Used Instagram Stories to Boost Subscriptions

“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director of Entertainment, Media and Technology, Jennifer Howard, interviewed Vogue magazine’s Eden Gorcey and Abby Sjoberg. Eden is Senior Vice President, Enterprise Strategy of Condé Nast, of which Vogue is a product. Abby is Director of Audience Development,

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Three Ways to Do Content Right, Like Netflix

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still echoes its sentiments throughout the internet today. Look no further than Netflix, for example. Its content engine is constantly churning. From its original and 3rd party series to contributing memes to

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Top 3 Tips for Great Community Management

As a small business owner, you’re chief cook and bottle washer. Which also makes you Community Manager. This role means your social media pages need to have a personality that connects to its audience. Connecting doesn’t simply mean replying to comments and inbox messages. What makes great Community Management? Here are 3 tips to get

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