Strategy

Strategy is the most important approach to Social Media.

How To Create a Winning Digital Promotion in Trinidad

Unicorn frappuccino anyone? Back in 2017, Starbucks leveraged both the quirks of its millennial audience and the visual prowess of Instagram. The result – a call-to-action that drove traffic and sales at its stores. This mix of online and offline is particularly efficient. It also mirrors, in theory, a recent digital promotion that ACM executed

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How to Build a Competitive Digital Strategy in the Caribbean

“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a question ACM posed in a recent meeting within the local hospitality industry. The response was mostly uncertain. Beyond wanting to attract new customers to the establishment, there was no concrete strategy in place

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