4 Essential Facebook Marketing Features

Today, the world of digital marketing still relies on Facebook and its constantly improving tools. The development team of the world’s largest social media network constantly strives to ease the way marketers and businesses promote products and services by implementing new features. You may be wondering – which of these solutions are worth the most to your business? Well, we will focus on the most important ones, currently used by business owners and most marketing experts. Check them out below.

Live Contributors

This is an essential feature for video content. With it, you can hire an influencer, grant them access to your official Facebook fan page in the form of a ‘Live Contributor’, letting them record and post live videos, with it promoting your products and services, without jeopardizing the safety and security of the fan page. They do not have any administrative access except for the ‘go live’ part. You can still have someone assigned to check the live feed real time. It’s explained further this video.

Audience Insights

via facebook.com

Before you decide on starting a campaign, it’s highly important that you research your audience first. Your marketing budget and campaign results depend on how well you’ve targeted your audience, including age, gender, interests, and geotargetting. Geotargetting can be used to attract customers both internationally and locally, depending on the type of the business. Watch this video for more information.

Facebook Business Search

In case you’re overwhelmed, Facebook has made it possible for users to find help without waiting for a reply at the help center. There are quick links and popular searches included, to save us time browsing through the search results. It works for Instagram, Facebook Messenger and Audience Network, too. Check out this video to learn more about this Google Search for Facebook feature.

Business Manager

via business.facebook.com

To ensure no one person has singular ownership, Facebook has created a centralized area where you can manage  fan pages, payment methods, and even manager roles – whether it’s an employee or your agency. This will give you visibility on your team members and you can add a Business Analyst without fear of losing ownership. It’s definitely a ‘must’ for all business pages. Click on this Linkedin Video for detailed information.

In conclusion, these links are essential to better manage your business on Facebook. No matter if you’re a small business owner or a marketing department of forty, using Facebook tools will optimize your productivity. Digital Marketing generally increases your existing workload however when you have a team of experts producing quality content, these tools will help you oversee them all.


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