Not many businesses are in the habit of blogging in the Caribbean. It’s viewed as just an extra or unnecessary tab on a website. But, as I’ve just realized myself, customers look for blogs. I’m in the process of searching for proper cabinetry work and found a website in Trinidad and Tobago that does this type of work and..wait for it…has BLOGS. It’s safe to say I was very interested in everything else the business had to offer at that point. Herein lies this blog! Blogging can benefit every business, read on:
Increases Website Traffic
Blogs created by your business can be shared to your social media platforms and even newsletters. This opens the door for your audience to visit your website. According to what your audience needs, they’ll spend some time on your website perusing the different tabs. Also, the more words on your website align with what your audience is searching for, the higher your SEO and Google ranking will be. When I noticed that the company had blogs I went searching through them, reading all the content that was relevant to me. I was also ready to share the link with someone else.
Business Blogging Creates Trust
After realizing that the company did blogging, I felt a sense of trust and security for the brand. Like they knew what they were about. I was learning new things. I had been searching all over Facebook and realized most woodworking businesses rarely updated their pages. Yet, here was this website with an active blog. In this day an age when scamming is easy with internet access, you need to help your audience with trusting you.
Nothing screams unreliable and potentially hazardous than an outdated website. Blogs keep your website fresh and updated. It lets users know that your company is working behind the scenes. This also instills a sense of security. You can blog all about the latest products and services your business is offering and even celebrate milestones.
Provides New Perspectives
All businesses are not created equally. Your business blogs are one way to show customers why you stand out compared to your competitors. You can blog about what your company does different, your selling points and even offer tips. Blogging can make your business become a leader in its industry. This can create avenues for other businesses to share your blogging content across their platforms, increasing your website traffic.
We should warn you, blogging is not a bed of roses. It takes work and time. Luckily, it’s all about finding a rhythm and catching the beat everytime. Once your business has started blogging, try to keep up with it. With all these benefits to look forward to, before you know it, there’ll be people in your industry waiting to read what you publish next.
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