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5 LinkedIn Features You Do Not Want to Miss in 2023

Updated: Oct 17, 2023



As the year progresses, LinkedIn continues to evolve and introduce new features to enhance your professional networking and marketing efforts. Staying up-to-date with these features is essential to maximize your presence on the platform and connect with your target audience effectively. In this blog post, we will explore five LinkedIn features you don't want to miss in 2023, each designed to help you expand your reach, engage your community, and discover valuable conversations.

1. Scheduled Posts


One of the key features LinkedIn offers is the ability to schedule posts in advance. This feature allows you to plan your content strategy effectively and reach your audience at the optimal times. By analyzing your audience's activity patterns, you can schedule posts to go live when they are most likely to be active, ensuring maximum visibility and engagement for your content.

2. Audio-Only Conversations

LinkedIn has recognized the growing popularity of audio-based content and introduced a feature that allows you to engage with your community through live, audio-only conversations. These conversations enable you to connect with industry peers, share insights, and host interactive discussions in real-time. It's a fantastic way to build rapport, showcase your expertise, and foster meaningful connections with your audience.


3. Sharing Jobs as a Page Post

For businesses looking to expand their talent pool, LinkedIn now offers the option to automatically share job openings as Page posts. This feature helps you reach a wider audience by leveraging your company's Page followers. By sharing job posts as Page updates, you can increase visibility and attract more qualified candidates who are already interested in your organization and its updates.

4. Following Pages from Your Company Page

LinkedIn has introduced a valuable feature that allows your organization to follow other relevant Pages. By following industry influencers, thought leaders, and organizations in your niche, you can stay updated on the latest trends, engage in relevant conversations, and establish your brand as an active participant within your industry. This feature helps expand your network and enhances your visibility within your target market.


5. LinkedIn Newsletters

To further enhance content distribution and thought leadership, LinkedIn has introduced LinkedIn Newsletters. This feature allows you to curate and distribute long-form content directly to your followers. With newsletters, you can provide in-depth insights, industry analysis, and valuable tips to your audience, positioning yourself as an authority and keeping your connections engaged with your expertise.

As LinkedIn continues to evolve and provide new features, it's crucial for professionals and businesses to stay updated and leverage these tools to their advantage. The five features mentioned above – scheduled posts, live audio-only conversations, automatic job sharing, following relevant Pages as your organization, and LinkedIn Newsletters – offer immense opportunities to expand your reach, engage your community, and establish yourself as a thought leader within your industry. Embrace these features in 2023 to unlock the full potential of LinkedIn and take your professional networking and marketing efforts to new heights.

Remember, staying active and adapting to these features will enable you to stay ahead of the curve, drive meaningful connections, and achieve your professional goals on LinkedIn.


 

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- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.  

   

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If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.   

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