Timing that leaves you tyred
The average time spent per Facebook visit is 20 mins. This means your company has a short space of time to appeal to an audience and leave the desired impression. In terms of providing information, there’s room for improvement for the Trinidad and Tobago Cycling Federation’s Facebook page. My colleague, an avid cyclist, has been unable to find a schedule on the Federations social media clearly stating opening times for cyclists. Organizations have to remember that persons will not frustrate themselves unnecessarily. In the age of social and digital media, if one org. doesn’t offer the desired services, the person will move to the next best thing.
Finally, Instagram for Business is here!
If your business uses Instagram, you may have noticed the notification inviting you to convert to a business account. Like ACM, you’re probably thinking, it’s about time! Instagram for Business is a robust addition to the platform, featuring slots for additional contact information and key analytics such as top posts, average time your followers are on Instagram, demographics and top follower locations. These insights will help your business gain a greater understanding of your audience, what appeals to them and the times most favorable for posting.
Customer Service at its finest
Earlier this week, Skyscanner took the win for going above and beyond the call of social media duty. Such moments of light, fun interaction shows the human element of a business, and engages one’s audience with minimal cost or resources. This isn’t the only example of fantastic online customer service; there are many other companies that utilize social listening strategies so they can take advantage of all social opportunities. Our local businesses can learn a couple of things here. Firstly, while every good moment may not go viral, the ones that do will give you that extra leverage over your competition. Secondly, let your customer service reps have fun.
The EpiPen Debacle
The importance of transparency in business has been constantly edged on by social media over the last few years. Transparency should no longer be a question, it should be a constant given that the markets of today are more connected and tech savvy than ever. Drug maker Mylan came under fire this week for drastically increasing the prices of its EpiPens. Social media exploded, with persons tweeting their invoices showing the exorbitant costs of EpiPens. As people’s stories began unfolding, many involving the death of loved ones, it empowered many others to come forward and speak out. Celebrities and politicians joined the discussion and eventually Mylan caved from the pressure, promising the reduce the price via a savings card. The real questions, however, are why did the company increase its prices, why isn’t information being shared with the public and how can change be permanently implemented to ensure these situations don’t happen?
VMAs gets award for Social Media Finesse
A video posted by MTV (@mtv) on Aug 29, 2016 at 4:04am PDT
The 2016 MTV Video Music Awards (VMAs) took a hit in television viewership but improved their social viewership significantly as compared to 2015. Both their Facebook and Instagram had a steady stream of content from the night of the show, showing their appeal to Gen Yers and Gen Zers and an understanding of how content is consumed, particularly video content. It’s in stark contrast to the recently finished Olympic Games, which saw lackluster television viewership and social presence, due to a complex list of social media restrictions. It is yet another reminder to know your audience and tailor your content to match their platform preferences.