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The Importance of Employee-Centred Content to Your Business

Updated: May 25, 2023

Your employees are your company's biggest assets. They're knowledgeable about the industry, know their way around the office and can connect with clients on a personal level. But, how do you harness that potential? It all starts by knowing what's going on in your employees' lives - from where they work to how they work. When you combine this information with data about your customers and industry trends, it becomes clear that employee-created content is an untapped resource for creating engaging content for potential customers.

Why is visual content so powerful?

Visual content is more engaging than text. When you're trying to get your message across, it's hard for your audience to tune out when there's a video or image involved. Visuals help people retain information better than words alone do--and they're more likely to be shared on social media sites like Facebook and Twitter.

Visuals can be used across platforms: webpages, emails, PowerPoint presentations...the list goes on! You don't need any special software or equipment in order for your employees to create visual content because most smartphones come equipped with cameras that take high-quality photos (or video footage) that match up with today's standards of quality within this industry category in particular; this means there isn't much overhead costs involved either way when compared against traditional methods like hiring full-time photographers.

Why should you invest in employee-centred content?

Employee-created content is more relevant to customers than corporate content. And when it comes to engaging customers, relevance is king! Your online audience wants to know what’s going on in the office – even if it’s remote! Check out the employee-centred video we’ve created for our client below.

It's not your website. It's your people's website.

Your employees are the face of your company. They are the ones who interact with customers during the customer journey, so it's important that you provide them with content that helps them build connections and trust with your customers.

There are many ways you can do this, but one of the easiest ways is by creating an employee portal where they can share their knowledge on various topics related to your industry or niche market. This in turn will boost your brand not only based on the quality of the content but also the association your employee creates as a representative of your company.

What kind of content works best?

The best content is the kind that your employees can be involved in. Employees with specializations know what they're talking about, and they have a unique perspective on the subject matter. So a great place to start will be featuring a day in their life as an employee of your company.

Simply put: if you want to know how to create great employee-centred content then ask your employees!

Employees can create valuable offers and guides that will help them build connections and trust with their customers.

Employees are already experts in their field, so they know what their customers need. They can create content that is more engaging than corporate content and seeing themselves and their colleagues posted on the company’s online platforms may encourage them to reshare on their personal platforms – thus increasing brand awareness.

The bottom line is that employee-centred content is a powerful tool for growing your business. It can help you build connections with new customers and keep existing ones engaged, while also saving you time and money on content creation costs. By creating opportunities for employees to express themselves in an authentic way, you're not only encouraging them to be creative but also helping them feel more invested in their work--which means they'll be more productive as well!


Why Choose AC Marketing Caribbean  

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:  

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.  

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.  

- You need eye-catching and engaging content that converts clicks into cash.  

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.   


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