Strategy

Design an approach to Digital Marketing that can be easily adapted within your existing Marketing Department (ecosystem). Improve Operational Efficiency by identifying the best tools with a minimal learning curve for your workforce
Strategy Feature
  1. Digital Branding Plan
  2. Design Content Management Systems
  3. Custom Digital Marketing Workflows
  4. Design approach to Public Relations via Social Media
  5. Naming Convention Library
  6. Create KPIs
  7. Employee Training Plan
  8. Crisis Management Guide for Social Media

The online age has transformed the way we communicate in the Caribbean and this means it is essential for every business to have a complete Digital Marketing Strategy. We will work with you to identify the best tools with a minimal learning curve for your workforce to design an approach to Digital Marketing that can be easily adapted within your existing Marketing Department. We have previously assisted clients such as Banks Beer, Hilton Barbados and Scotiabank Trinidad and Tobago, to identify their needs, and align their goals and objectives with the right Digital Strategy to drive sales, reach their target audience and their goals. Our unique value proposition and performance-based service will boost the operational efficiency of your business, that extends beyond Marketing. You will be able to measure performance on a continuous basis, and your well structured digital plan will make your business more successful.

Digital marketing is more than just a Facebook presence, there are multiple tools and channels which can optimise results for your business. The strategy for each business must be tailored, as each individual business is unique, and its target audience is its own niche sales market. Over the past few years the Digital Marketing Industry in the Caribbean has evolved from ‘…let’s amass 20,000 followers on Facebook’ to “What’s the Return On Investment (ROI) for our Marketing spend”. That why we will need a better understanding of how digital can benefit your business to advise your Marketing Department how to apply metrics to achieve real results such as increased revenue for their company.

Your comprehensive digital marketing strategy will include:

  • Digital Branding Plan
  • Design Content Management Systems
  • Custom Digital Marketing Workflows
  • Design approach to Public Relations via Social Media
  • Naming Convention Library
  • Create KPIs
  • Employee Training Plan
  • Crisis Management Guide for Social Media

We will work side by side with you to assess your Marketing ecosystem, identify operational efficiency, and recommend a full set of techniques, methodologies and processes that will make you visible among your target audience. Contact us today to take the first step towards greater profitability.

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