Tag Archives: Facebook

Facebook is the most effective social network in the Caribbean. It is the only place you can reach millions of clients and have the potential to communicate with them freely.

How to Build a Competitive Digital Strategy in the Caribbean

“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a question ACM posed in a recent meeting within the local hospitality industry. The response was mostly uncertain. Beyond wanting to attract new customers to the establishment, there was no concrete strategy in place

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Three Ways to Do Content Right, Like Netflix

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still echoes its sentiments throughout the internet today. Look no further than Netflix, for example. Its content engine is constantly churning. From its original and 3rd party series to contributing memes to

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Is Meme Culture Ruining Your Social Media?

Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent National Roast Day was a continued lesson in viral conversations, real-time engagement, and a generous serving of memes and #shade. Their team has weaponized their vast knowledge of ongoing trends

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