Tag Archives: Instagram

Instagram has become the most engaging platform in the Caribbean since its Facebook acquisition. Partly because of its simplicity, it allows retail and FMCG companies access to millions of potential customers.

Vogue Used Instagram Stories to Boost Subscriptions

“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director of Entertainment, Media and Technology, Jennifer Howard, interviewed Vogue magazine’s Eden Gorcey and Abby Sjoberg. Eden is Senior Vice President, Enterprise Strategy of Condé Nast, of which Vogue is a product. Abby is Director of Audience Development,

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Three Ways to Do Content Right, Like Netflix

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still echoes its sentiments throughout the internet today. Look no further than Netflix, for example. Its content engine is constantly churning. From its original and 3rd party series to contributing memes to

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Is Meme Culture Ruining Your Social Media?

Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent National Roast Day was a continued lesson in viral conversations, real-time engagement, and a generous serving of memes and #shade. Their team has weaponized their vast knowledge of ongoing trends

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