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5 TikTok Features You Do Not Want to Miss in 2023

Updated: Oct 17, 2023

TikTok continues to dominate the social media landscape, captivating millions of users worldwide with its engaging and creative content. As the platform evolves, it introduces new features that enhance the user experience and open up exciting opportunities for content creators and businesses. In this blog post, we will explore five TikTok features you don't want to miss in 2023, each designed to help you gain valuable insights, expand your reach, and elevate your TikTok presence.

1. Keyword Insights

Understanding what users are searching for on TikTok is essential for crafting relevant and engaging content. The Keyword Insights feature provides valuable data on popular keywords and hashtags, allowing you to optimize your content strategy. By incorporating these insights, you can tailor your videos to align with trending topics and increase your chances of reaching a broader audience.

2. TikTok TV:

TikTok has launched TikTok TV, providing users with the convenience of watching content from their For You and Following feeds on the big screen in the comfort of their homes. This new feature opens up a whole new dimension for enjoying and learning on TikTok. When creating videos, it's important to consider TikTok TV as your audience may be viewing your content from the comfort of their couches, rather than just on their mobile phones. By keeping this in mind, you can tailor your videos to provide an optimal viewing experience for those who choose to engage with TikTok on their TVs.

3. In-App Verification:

Building trust and credibility on TikTok is crucial, especially for brands and influencers. In-App Verification offers a way to establish authenticity by verifying your TikTok account within the app itself. This verification badge not only enhances your profile's credibility but also helps you stand out from the crowd. It signals to users that your account is legitimate and boosts their confidence in engaging with your content.

4. Honour Label:

The Honour Label has been introduced as a new feature, allowing users to showcase their area of expertise or occupation directly on their TikTok profiles. This label serves as an additional indicator of authenticity, going beyond the verification badge. Currently, the Honour Label is exclusively available to Artists and Effect House creators. It will be prominently displayed below the user's handle, indicating either "Artist" or "Effect House Top Creator." Additionally, the rollout of LIVE labels is underway. To gain access to the TikTok Honour Label:

  • Music creators must be categorized as artists to be eligible for the label.

  • Effect House creators must attain the Platinum Bonus Badge, which unlocks the Honour Label for a duration of six months. To achieve Platinum Bonus Badge status, creators need to publish a minimum of 10 effects, with at least three of them being used in 100,000 videos. Furthermore, an approval process is required to qualify for the Honour Label.

5. Export To TikTok:

The Export To TikTok feature allows you to create and edit videos using external editing software such as CapCut and seamlessly import them into the TikTok app. This feature opens up endless possibilities for creating high-quality and professionally edited content. You can leverage advanced editing tools and effects to enhance your videos, maintain consistency with your brand aesthetic, and elevate the overall production value of your TikTok content.

As TikTok continues to grow and evolve, it's essential to stay updated on the platform's latest features and tools. The TikTok features mentioned above – Keyword Insights, TikTok TV, In-App Verification, Honour Label, and Export To TikTok – provide exciting opportunities to enhance your TikTok experience, increase your reach, and engage your audience effectively. By leveraging these features in 2023, you can unlock the full potential of TikTok and take your content creation and brand presence to new heights.

Remember, staying ahead of the curve and utilizing these features will enable you to stand out in the TikTok community, build meaningful connections, and achieve your content creation goals. Embrace these features and stay creative to make the most out of your TikTok journey in 2023.


Why Choose AC Marketing Caribbean  

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:  


- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.  


- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.  


- You need eye-catching and engaging content that converts clicks into cash.  


If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.   

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