Maximizing Your Email Marketing: Tips for Increasing Open Rates
Introduction Even though you’re probably already using email marketing, there are ways to maximize your results. Email marketing is a...
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Carmen
- May 4
- 5 min
The Importance of Mobile Optimization in Marketing: Tips for Creating a Mobile-Friendly Strategy
Mobile optimization is not just a buzzword—it's an essential part of any successful digital marketing strategy. In this guide, we'll walk...
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Carmen
- Apr 20
- 4 min
Red Flags in Remote Content Marketing Agencies
Introduction Is swimming in the ocean while there is a red flag safe? Red flags - the most dangerous beach warning flags - alert swimmers...
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Carmen
- Apr 13
- 4 min
Social Media Security Tips for Businesses
Introduction Every year, cybercrime costs businesses billions of dollars in damages. Some companies are able to recover from a...
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Carmen
- Mar 9
- 3 min
The Importance of Employee-Centred Content to Your Business
Your employees are your company's biggest assets. They're knowledgeable about the industry, know their way around the office and can...
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Carmen
- Feb 23
- 5 min
How to Pick the Right Influencer for Your Company in the Caribbean
If you've ever tried to get your company's name out there, then you know just how hard it can be. However, if you're looking to promote...
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Carmen
- Feb 16
- 4 min
5 Elements of A Great Online Ad
Online ads have evolved over the years. There are many different types of ads and it's important to understand them in order to...
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Carmen
- Feb 9
- 5 min
Here's what you should know about AI
The AI revolution is upon us. From self-driving cars and voice assistants to chatbots, the technology behind AI is already changing our...
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paula086
- Jan 19
- 3 min
How to Incorporate AI Into Your Marketing Strategy
If you've been following the news, you know that artificial intelligence (AI) is changing the way we do business. In fact, it's already...
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paula086
- Dec 22, 2022
- 4 min
5 Marketing Trends to Look out for In 2023 In the Caribbean
2023 is an exciting time for marketing. Everything from how brands reach their audiences to how social media has changed and even why...
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paula086
- Dec 8, 2022
- 4 min
How to Manage a Remote Social Media Team in the Caribbean
You’ve heard the buzz about remote work and are ready to take the leap into managing a team of virtual employees. This is great news!...
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Pauline Joseph
- Aug 25, 2021
- 3 min
In Defence of the Unvaccinated in Trinidad and Tobago – Market Segmentation
Segmentation in marketing is essential for the private sector in sales and for the public sector with vaccination.
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Pauline Joseph
- Aug 24, 2021
- 2 min
What the Top Facebook Pages in the Caribbean Reveal About Regional Audiences
What the top 5 Facebook pages in the Caribbean reveal about Caribbean audiences and their preferences, health and brand loyalty.
217 views0 comments
Pauline Joseph
- Aug 17, 2021
- 3 min
Is an Influencer Worth the Bad Publicity in Trinidad & Tobago?
Working with influencers can be tricky but there are a few practices that businesses can take to avoid a PR nightmare.
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Pauline Joseph
- Jul 27, 2021
- 3 min
What Small Businesses in Trinidad & Tobago Should Know About Lead Generation Marketing
Tips for small businesses to create effective lead generation strategies to gain more customers.
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Pauline Joseph
- Jul 20, 2021
- 2 min
Decisions to Make Before Working with an Agency
Top decisions businesses have to make before they decide what agency to work with.
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Pauline Joseph
- Jul 13, 2021
- 3 min
Content Creation Tips for Small Businesses in Trinidad and Tobago
Simple tips from the owner of Crown and Luxe on creating content for social media.
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Pauline Joseph
- Jul 6, 2021
- 3 min
Daniel Loveless's Strategy to Success on Social Media
Loveless's strategy to cross-posting is extremely effective and should be used by other Caribbean businesses.
83 views0 comments
Pauline Joseph
- Jun 22, 2021
- 2 min
IG Hot Gyal vs a Content Creator
Nelly B discusses how she navigates being a content creator within the Trinidad and Tobago landscape.
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