Public Relations and Marketing seem apparent to someone with my background; however, passion clouds common sense.

Google is a powerful tool. It holds over 91% of the world’s search engine market share.

That’s over 675 million users who expect to consumer something different, and 1.4 million of them are from the English-speaking Caribbean.

Earlier this year, I introduced Facebook Chatbots in one of my blogs. It was part of a promotional overview we executed for a client. To reiterate: Enter the...

In the words of Beyonce – “Let’s get in formation.” It’s probably no coincidence that my playlist went full tongue in cheek while editing this blog. And cons...

If you spend any amount of time on the internet, chances are that you’ve heard the term ‘viral content’. Think of this story of a dad having a casual convers...

Great content doesn’t always come on a whim, it often takes time to develop a focus or theme for a particular period. Curated and created content falls into ...

Sign up for the AC Marketing Weekly newsletter and get an exclusive look at how digital marketing can work for your business. To illustrate, the following bl...

Unicorn frappuccino anyone? Back in 2017, Starbucks leveraged both the quirks of its millennial audience and the visual prowess of Instagram. The result – a ...

Still running your business from your personal Instagram account? Yeah, you might want to stop. A business profile on Instagram offers insights and features ...

As the world’s largest professional network, LinkedIn is a hub for sharing ideas, connecting with colleagues and finding opportunities. Is your company on Li...

“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a question ACM posed in...

Building a digital presence for your company or brand runs much deeper than “Let’s set up a Facebook page”. Understanding that social media or your website a...

There’s no denying that it’s been a year for trending topics (and we’re only in April). From Gillette to Netflix and Bird Box to Marie Kondo to Brexit. Not t...

The Truth Is… On social media, follower numbers aren’t everything. It might seem like a contradictory statement. After all, what is a social media presence w...

“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director of Entertainment, M...

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still echoes its sentiments ...

As ACM embarks on a series of LinkedIn-focused sessions, it’s necessary for you, a potential attendee, to understand why we have decided to use the LinkedIn ...

Victoria’s Secret’s Decline I was a loyal patron of Victoria’s Secret for years. My credit card was poised for financial bedlam every time I stepped into one...

As a small business owner, you’re chief cook and bottle washer. Which also makes you Community Manager. This role means your social media pages need to have ...