Social Media can be a challenging space for a B2B business because the algorithm thrives on photos and videos.

The process is frustrating because LinkedIn users are not maximizing the platform and here is a list of the most common mistakes...

Public Relations and Marketing seem apparent to someone with my background; however, passion clouds common sense.

The approach to technology from the public and private sectors has not caught up with their citizens and consumers, respectively.

That’s over 675 million users who expect to consumer something different, and 1.4 million of them are from the English-speaking Caribbean.

There are more than forty-two million Facebook pages, and each one is trying to carve out an audience willing to connect.

Every month ACM creates original and curated content. Original is much harder than curating. We try to create content that will resonate with our client’s au...

If you spend any amount of time on the internet, chances are that you’ve heard the term ‘viral content’. Think of this story of a dad having a casual convers...

Everyone thinks they have a hang of this social media thing because they’ve had a profile and they’ve been posting captions on Facebook for years. Newsflash,...

For some reason or the other, people dislike the word ‘Influencer’. Its seen as a bad word. A word associated with the Kardashians of the world. But au contr...

I’ll tell you right now, both are needed and none is better than the other. But keep reading so I can tell you why. Content curation is gathering content fro...

In the grand scheme of your digital presence, creative and content creation are where a large chunk of the magic happens. This is where you take your strateg...

The most important resource in a company, is human. A company cannot operate without the people it employs to keep the wheel turning. Who knows your business...

Content that has been created by someone in your audience is considered User Generated Content (UGC). This can be photos, videos and anything that speaks abo...

As a Content Creator for ACM, I’ve learnt to create content based on the conversations our audience was having. In moments of silence, we created conversatio...

IGTV has taken on a life of its own. Brands are finding creative ways to rope in audiences with its vertical views, from creators you follow, right at your f...

“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director of Entertainment, M...

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still echoes its sentiments ...

As a small business owner, you’re chief cook and bottle washer. Which also makes you Community Manager. This role means your social media pages need to have ...

There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m keenly aware of how sign...