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The ABCs of Content Marketing: A Glossary

Updated: Aug 8, 2023

Stumped when you hear the term ‘content marketing’? The concept is simple — creating content that's relevant, easy-to-consume, and valuable to your target audience. There is a lot of talk surrounding this approach to marketing, so we've put together a guide to help you understand some of the terms associated with it.

AI: Artificial Intelligence is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

Blog: A website where one or more people share their thoughts, expertise, experiences, and views on a particular topic.

Content Marketing: A form of marketing that involves the creation, curation and sharing of relevant and valuable content with a defined audience (typically via websites, blogs, social media channels and newsletters).

Data: Information used for analysis and decision-making.

Engagement: Engagement is a measure of how much users interact with your content on social media and online forums.

Facebook: A social media platform that allows users to connect with other people online. 

Google Trends: Google Trends is a website that shows how often certain words or phrases have been searched over time on Google Search.  If you're struggling to find relevant keywords for your SEO strategy or content marketing plan, you might want to try using Google Trends to help you identify topics that are trending on Google right now—or those that may be gaining traction in the near future.

Hashtag: A word or phrase preceded by the hash character (#) that serves as an anchor point for related posts (for example, #marketing). It is often used on social media platforms such as Facebook, Twitter and Instagram to mark keywords or topics in a Tweet so they show up when people do related searches.

Influencer: An individual who has influence over others owing to their expertise, knowledge or experience in a specific field. They can use their influence to affect purchasing decisions through endorsements or recommendations on social media platforms (for example TikTok).

KPI: Key Performance Indicator is a measurable and trackable goal, which is used to evaluate the performance of a marketing campaign.

Landing Page: A landing page is a web page that is specifically designed to be the destination for visitors from a pay per click ad, or any other source.

Metrics: Metrics are measurements of a company's performance. They can include sales volume, profits, customer satisfaction and more.

Niche: Niche refers to a small market segment that consists of fewer customers than the overall market population. A niche may be defined by geography, interests, demographics or some other characteristic associated with its members.

Owned Media: The media that you own includes all content on your website, social media properties and other online assets.

Paid Media: Paid media refers to advertising on different platforms like Google Adwords, Facebook Ads etc.

Reactions: Reactions are when people react emotionally or physically (with their thoughts or actions) after seeing your visual content online.

Shares: Shares refer to how many times an image has been shared by others on social media sites such as Facebook and Twitter

Target Market: The target market is the group of people who you are trying to reach with your marketing efforts

UGC: User-Generated Content. Any content (videos, blogs, images etc) that is created by users of a product or service, and not by the brand itself.

Visual Content: Images, videos, and other content that can be shared on social media platforms like Facebook or Instagram.

Website: The main website address of a company or product, e.g.

YouTube Ads: Video advertisements played before a YouTube video starts playing. These ads can be sponsored by advertisers and are often linked to an external website where the viewer can interact with the brand further (e.g., purchase a product).

Zero-Party Data: Data collected about visitors to a website that does not contain personally identifiable information such as name or email address; for example, gender and location data from Google Analytics would be considered zero-party data since Google does not collect any personally identifiable information from its visitors.

What are some other core content marketing terms you think should make this list? Share your suggestions (and definitions) in the comments!


Why Choose AC Marketing Caribbean

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.

- You need eye-catching and engaging content that converts clicks into cash.

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today. 

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