Social Media Roundup – Week 12

Their viral fail can be your advantage

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The recent Samsung Galaxy Note 7 debacle is a major disaster for the company, and has gotten both the mainstream media and meme treatment on social media. In previous videos, we’ve talked about inserting your brand into viral conversations, and a certain insurance company took the bait. Admittedly, the post could have been done sooner, however it is a good example of taking a negative viral conversation and using it to promote the benefits of your brand.

How relevant are your Facebook posts?

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Crafting a social media and content strategy is important to maintaining the voice of your brand, and bringing your audience relevant posts that evokes positive sentiments. Not everything will be relevant. Much of this biscuit company’s posts, while somewhat consistent, isn’t directly or even indirectly related to their brand. Such content can be better tailored to bring that fun element to your page while also keeping your brand in the conversation.

What qualifies someone to manage your brand?

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In the social media space, there is a difference between casual user, and strategic marketer. Creating an accessible brand voice is not the same as posting the current viral meme on your friend’s wall. This is why we sometimes come across job descriptions that leave us shaking our heads a bit. A vague description implies both a lack of strategy and a poor understanding of what is required to manage social media platforms. Not to mention, it excludes marketing experience completely. This must-read article basically sums up our feelings on the matter.

Is there value in a Facebook hashtag?

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Some time ago, my colleague wrote a great article on the value of a hashtag as it relates to Instagram. Instagram’s platform is built around hashtags, and the presence of specific ones can help or hurt your brand. Facebook, however, is a bit different and local brands should take note so that they’re not unnecessarily clogging their posts. For example, posts with this many hashtags is very unnecessary. Experts say that constant research and testing should be done in relation to your brand to determine the best hashtag fit for you and your audience. Keep in mind, the general rule of thumb is:

1. No more than 2 tags per post. 2. Facebook hashtags are best used to highlight a specific brand promotion. 

What’s going with Twitter?

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We spoke about Twitter in Week 9 of our Roundup and covered their axing of Vine in a recent blog. We’ve been monitoring them given the turbulence currently being experienced by the social network and once again, one of their changes has led to much frustration. In a bid to allow users to maximize on the 140-characters, they stated usernames would no longer count towards the limit. However, for some, usernames apparently don’t show at all, making replies and selective conversations a confusing read. It’s another poor showing from Twitter who is currently facing a PR nightmare of being inferred as the next Yahoo.