How Your Sales Team Can Convert Connections and Surpass Sales Targets

Admin
Sep 11
3 min read

Is your sales target slipping? You’re not alone. Across the Caribbean, sales teams are battling shrinking attention spans, information overload, and endless competition for decision-makers’ time. But what if the answer isn’t more cold calls or endless emails...what if LinkedIn could be your team’s top sales channel in Q4?

With over 1.7 million users across Trinidad & Tobago, Barbados, Jamaica, and Guyana, LinkedIn is no longer just a place for job seekers. It’s where B2B buyers are researching solutions, where executives are building visibility, and where sales conversations begin long before a contract is signed.

And here’s the kicker: video is one of the drivers of those conversations.

Why Video on LinkedIn Works

According to LinkedIn Creative Labs’ The Art & Science of Video and Storytelling report:

When a subject matter expert appeared in a video, engagement increased by 40%.
Executive experts performed even better, driving a 53% lift in engagement, proving that visible leadership matters.
When experts spoke from credible spaces (like a stage or industry event), engagement skyrocketed by 70%.
And when content appeared credible, it delivered 17% longer dwell times.

In other words: your sales team doesn’t just need to be visible, they need to be seen as experts, sharing perspective, not just information.

And the numbers back it up:

Video posts are shared 20x more than any other type of content.
55% of marketers say short-form video produces the highest ROI.
Video viewership on LinkedIn surged by 36% in 2024 to reach 154 billion views.

If your team isn’t leveraging LinkedIn video, you’re leaving reach, credibility, and revenue on the table.

Why Caribbean Sales Managers Should Care

Dentsu’s latest B2B report highlights a shift that Caribbean sales leaders cannot ignore:

“For the first time ever, personal decision drivers outweigh professional drivers in importance.”

And being recognized as an active thought leader in your sector ranks #3 among the most essential factors for B2B spending decisions.

This means buyers want to connect with people, not just brands. They’re choosing sales reps who show up on LinkedIn with authentic insights, credible expertise, and engaging video content.

That’s where our LinkedIn Sales Workshops come in.

What Our LinkedIn Workshop Delivers

We’re offering a limited number of free LinkedIn workshops designed specifically for Caribbean sales teams. In just one session, we’ll show your team how to:

Optimize their LinkedIn profiles for credibility and visibility.
How to create and use content to attract, not chase, prospects.
Build relationships that move beyond “pitching” into trusted advising.
Develop a repeatable, results-driven approach to social selling.

The result? A team that doesn’t just meet sales targets, but outperforms them, with LinkedIn as their most powerful sales channel.

So, What’s The Next Step?

We’re glad you asked. Sales managers across the Caribbean have a choice: continue struggling with outdated methods, or give their teams the tools to win where business is actually happening, on LinkedIn.

Click here to book your LinkedIn Workshop with AC Marketing Caribbean. Because the next big deal your team closes? Chances are, it will start with a connection on LinkedIn.

Why Choose AC Marketing Caribbean  

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:  

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.  

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.  

- You need eye-catching and engaging content that converts clicks into cash.  

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.   