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Most Used Social Media Platforms in Barbados

Recent stats reveal where Bajan’s are spending their time online.




The recent Digital Report for 2021 by Hootsuite and We Are Social has revealed some interesting statistics about how and where the Bajan population spends their time online. The annual report always gives some interesting insights that can be very valuable to local marketers looking for more data on citizens' digital behaviour.


Here are some important stats from the 2021 Digital Report:


Google & Youtube continue to have the most traffic




Similar to other islands, Google and YouTube continue to be the two websites with the most traffic in Barbados. This has been a continual trend in recent years and shows that businesses who thought about investing in Google Ads (i.e YouTube Ads, Display Ads on Google affiliate websites, In-App Ads or Search Ads) should definitely look into it and even include it in their advertising plans especially if it fits within the companies overall marketing goals.


Facebook remains stagnant



Facebook did not see an increase in users last year. The report found that the 2021 number has remained the same, at 150,000 users. While the platform has continued to be the top-used social media app, its sister company Instagram is quickly becoming a close second.


Instagram continues to Grow



The 2020 report stated that Instagram had 110,000 “people that Instagram reports can be reached with adverts on Instagram”. The 2021 report n