On the heels of the just concluded Jamaica Xaymaca and Guyana carnivals,Crop Over 2018 is revving to be a big show. Not all memories last a lifetime and with so many similar events, what can you do as an event promoter to ensure your event remains top of mind and see Return on Investment (ROI)?The answer is at your fingertips DIGITAL MARKETING!!
The advancement and promotion of all these developing regional carnivals is making it hard to stay top of mind with consumers.
With persons spending an average of 24 hours a week online what easier way to get to them.
Here are 3 reasons to take your event promotion digital.
1. Digital Engagement
With the use of digital media and social media platforms you get the ability to share your event advertising with persons worldwide who have an interest in your type of event and the crop over experience. This allows you to promote your event, receive responses, insight and feedback in a matter of seconds from your existing and potential customers. This allows you to build a more personable relationship with your client base .This type of relationship can lead to the improvement of your existing processes, offerings and customer needs. This makes a difference to your brand and builds customer loyalty.
2. Lower cost
A well planned and executed Digital Marketing campaign can reach the right target market and cheaper than traditional marketing methods. That $1,500 thirty min radio spot can go much further and even have a longer lasting impression on your audience.
3. Measurable results
Measuring your online marketing and metric tools make it easier to establish how effective your marketing approach has been. You are able to receive information on how many potential and existing customers respond to your advertising.
So don’t get left behind! Digital Marketing benefits businesses of all sizes giving you access to a huge market. So this Crop Over target your market, increase brand loyalty and increase sales in a cost effective measurable way .