#Facebook

Pauline Joseph

Aug 13, 2019
2 min

Elevating Communication With Facebook Chatbots

Earlier this year, I introduced Facebook Chatbots in one of my blogs. It was part of a promotional overview we executed for a client. To reiterate: Enter the clever AI of Facebook Messenger chatbots. Chatbots can be used to automate conversations. The design can be as simple as answering a few questions and including a few links. Alternatively, it can be elaborate workflows that span e-commerce options. Most importantly, it’s a gateway for your audience. It’s a space that’s t

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How Viral Content Can Benefit You in the Caribbean

Pauline Joseph

Jul 3, 2019
3 min

How Viral Content Can Benefit You in the Caribbean

If you spend any amount of time on the internet, chances are that you’ve heard the term ‘viral content’. Think of this story of a dad having a casual conversation with his baby. There are endless other examples of viral moments to draw on. These emotional, relatable or trending conversations are usually spontaneous bursts of rapid engagement. There are many opinions as to what makes content go viral. My own view is that while it’s technically possible to engineer viral conten

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ACM’s Guide to Successful Content Creation

Pauline Joseph

May 20, 2019
3 min

ACM’s Guide to Successful Content Creation

In the grand scheme of your digital presence, creative and content creation are where a large chunk of the magic happens. This is where you take your strategy and mold it into a conversation with your target audience. One of the most important things for any company or brand is your value proposition. Content allows you to showcase that in ways that will beneficially impact your ROI. Understanding who you are, what you want to accomplish, and the resources you have available

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How to Build a Competitive Digital Strategy in the Caribbean

Pauline Joseph

May 8, 2019
2 min

How to Build a Competitive Digital Strategy in the Caribbean

“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a question ACM posed in a recent meeting within the local hospitality industry. The response was most uncertain. Beyond wanting to attract new customers to the establishment, there was no concrete strategy in place to drive that digital conversation. Sales are undoubtedly important for any business. However, using it as a sole measure of succes

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Social Media Success: Building an Engaging Audience

Pauline Joseph

Apr 3, 2019
2 min

Social Media Success: Building an Engaging Audience

The Truth Is… On social media, follower numbers aren’t everything. It might seem like a contradictory statement. After all, what is a social media presence without a corresponding community to validate it? Many clients that I’ve worked with have cited followers as a trusted KPI. While this may have been acceptable in the early days of social, it isn’t as reliable now. Growth is important, yes, but does that growth support your business’ overall goals? 1000 followers isn’t inf

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Three Ways to Do Content Right, Like Netflix

Pauline Joseph

Mar 19, 2019
3 min

Three Ways to Do Content Right, Like Netflix

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still echoes its sentiments throughout the internet today. Look no further than Netflix, for example. Its content engine is constantly churning. From its original and 3rd party series to contributing memes to crossover videos, there’s no sign of the streaming giant slowing down. The latter, in particular, caught my eye recently. The digitally exclus

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What I Learned From Using Facebook Chatbots

Pauline Joseph

Feb 4, 2019
2 min

What I Learned From Using Facebook Chatbots

There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m keenly aware of how significant it is to provide an audience with the right information, in the right place, at the right time. A connected world does allow for more a more streamlined communication experience. Also, it makes it that much easier for someone to move on to another source if you can’t meet their immediate needs. Enter the clever AI

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How to build awareness that drives the consumer to buy

Pauline Joseph

Jan 18, 2019
3 min

How to build awareness that drives the consumer to buy

On average, people spend 2 1/4 hours online per day on Social Media. Facebook is usually the platform which consumes most of their time, however, depending on your strategy, the majority doesn’t always equate to your demographic. An example; if your brand would like to access the 27 to 34 year old audience who wants to maintain a healthy lifestyle, I would suggest Instagram as your main touchpoint. Regardless of the Social Network you choose, one of the main elements to any s

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Is Meme Culture Ruining Your Social Media?

Pauline Joseph

Jan 16, 2019
3 min

Is Meme Culture Ruining Your Social Media?

Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent National Roast Day was a continued lesson in viral conversations, real-time engagement, and a generous serving of memes and #shade. Their team has weaponized their vast knowledge of ongoing trends and pop culture, and used that to enhance their brand voice. It’s a clever differentiation, mainly because it’s done so well. However, and this is the i

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Top 5 Phrases Trinidad & Tobago need to Change in 2019

Pauline Joseph

Jan 7, 2019
5 min

Top 5 Phrases Trinidad & Tobago need to Change in 2019

Is it weird to start talking about change before the end of January? Although 2018 was a great year for us, we’re always in search of ways to learn and we hope you’re open to discussion as well. We’ve worked with many businesses across the globe but we have a deeper understanding for Trinidad and Tobago, which is not unique to the challenges of shifting to Digital within their Marketing and beyond. They have been some reoccurring discussions worth mentioning and I hope you’re

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Evolving Your Business in 2019 with #BookmarkTuesday

Pauline Joseph

Jan 2, 2019
1 min

Evolving Your Business in 2019 with #BookmarkTuesday

Happy New Year, everyone! We’ve made it to 2019, older and wiser (or so we all hope). The past year has been an interesting one for the digital space. From the rising Gen Z conversation, to trends such as ephemeral content and augmented reality, to understanding the importance of content and how the marketing funnel is evolving. With that in mind, 2019 brings another year of challenges and opportunities to learn. via smartinsights.com At the local level, there have been many

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Christmas Ads That Deserve Two Thumbs Way Up

Pauline Joseph

Dec 21, 2018
1 min

Christmas Ads That Deserve Two Thumbs Way Up

It’s that time of year again, marketers, when everyone’s advertising is filled to bursting with Christmas trees, Santa Claus, and a whole lot of red. I’m not a big fan of the color, and honestly seeing an influx of it reminds me of that one scene from The Shining. via giphy.com All joking (and ‘bah humbug’) aside, this is an exceptionally busy time of year for companies striving to stay top-of-mind with their customers. The online and offline noise is, without a doubt, deafen

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What Clients Asked Me About Social Media in 2018

Pauline Joseph

Dec 19, 2018
3 min

What Clients Asked Me About Social Media in 2018

Change isn’t easy. I’ve seen two extremes from businesses when it comes to the social media conversation. Either they’re heavy-handed in their assumptions that social cannot generate sales or they shy away from the conversation entirely. I’ve watched social be relegated to the back of the class; an ‘add-on’ that discredits its nature as a powerful digital medium. I’ve also had to side-eye those over exaggerated sales conversations which misrepresent the processes involved in

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How Alexandria Ocasio-Cortez Is Owning Social

Pauline Joseph

Dec 10, 2018
3 min

How Alexandria Ocasio-Cortez Is Owning Social

There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant for #shade, or Arby’s knowledge of pop culture, obscure or otherwise, or Ariana Grande’s entertaining relationship with her fans. Authenticity can’t be forced or duplicated from another source. It’s a trait that shows that a brand simply gets it. Perhaps it’s no surprise that there are certain places we wouldn’t go looking for said trait. C

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Pauline Joseph

Nov 30, 2018
3 min

Online vs Offline Media. Why Not Both?

The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor of platform here>. It’s the mantra of traditionalism, marketing rooted in familiar channels of television and radio, and sitting somewhere in-between the Selling and Marketing orientations. It’s unsurprising, but no less disconcerting. Change, especially in the local market, is much like a sleeping dragon hoarding their gold. If there’s a co

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3 Tips for Engaging Facebook Ads This Christmas

Pauline Joseph

Nov 22, 2018
2 min

3 Tips for Engaging Facebook Ads This Christmas

Christmas is right around the corner, and we all know what that means – the inevitable influx of promotions from brands. What businesses need to understand is that this can be an overwhelming time of year for their customers. Their attention is split multiple ways, both online and off. As a business, wading through that noise might seem difficult, especially on social. However, there are ways to give your Facebook ads that extra oomph and keep eyes on your product/service dur

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Do You Have a Facebook Pixel? You Should

Pauline Joseph

Nov 15, 2018
2 min

Do You Have a Facebook Pixel? You Should

In my last blog, I wrote about Facebook ad tools that help with seamless day-to-day operations. One of those was the Facebook Pixel, a “neat piece of code that you can add to your website pages for conversion tracking”. In other words, the pixel helps you understand user behaviour on your website after they view one of your Facebook ads. Whatever actions are taken, the pixel is triggered and said action is logged. With those reports, you can analyse campaign performance, impr

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3 reasons to use social media days in your calendar

Samantha Alexander

Nov 14, 2018
2 min

3 reasons to use social media days in your calendar

No doubt you’ve seen these social media days trending, National Margarita Day, Love your Pet Day and others. Many think these are silly days and do not see their purpose in the world of business. But, these national and weird social media days are perfect fuel for content. Here are 3 reasons why social media days should be a part of your content calendar: Easy content The best part of a meal is dessert! What is your favourite dessert? Tell us in the comments below! #Natio

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Social Media Do’s and Don’ts During Disasters

Samantha Alexander

Oct 30, 2018
2 min

Social Media Do’s and Don’ts During Disasters

The country is still unsettled after flooding across Trinidad and Tobago left many citizens displaced. Businesses, big and small, took to social media to express their thoughts to those affected. There were some that needed social media guidance and others that did well to walk the straight and sensitive line. With this in mind, we’ve made a list of social media Do’s and Don’ts for businesses during a disaster: Do’s: Be Sensitive on Social Media via giphy Social media always

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Feel Like a Pro With These Facebook Ad Tools

Pauline Joseph

Oct 30, 2018
2 min

Feel Like a Pro With These Facebook Ad Tools

Delving into the Facebook Ad world is an experience for any advertiser. From seemingly endless features, to audience types and beyond, it’s chock full of customization options based on your goals and objectives. Furthermore, efficiency becomes a top priority as you get more hands on. Thankfully, there are many tools to support seamless day-today operations. I wrote about Facebook Ad life hacks with regards to campaign creation, because who doesn’t want to save some time? This

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