Earlier this year, I introduced Facebook Chatbots in one of my blogs. It was part of a promotional overview we executed for a client. To...

If you spend any amount of time on the internet, chances are that you’ve heard the term ‘viral content’. Think of this story of a dad...

In the grand scheme of your digital presence, creative and content creation are where a large chunk of the magic happens. This is where...

“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a...

The Truth Is… On social media, follower numbers aren’t everything. It might seem like a contradictory statement. After all, what is a...

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still...

There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m...

On average, people spend 2 1/4 hours online per day on Social Media. Facebook is usually the platform which consumes most of their time,...

Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent...

Is it weird to start talking about change before the end of January? Although 2018 was a great year for us, we’re always in search of...

Happy New Year, everyone! We’ve made it to 2019, older and wiser (or so we all hope). The past year has been an interesting one for the...

It’s that time of year again, marketers, when everyone’s advertising is filled to bursting with Christmas trees, Santa Claus, and a whole...

Change isn’t easy. I’ve seen two extremes from businesses when it comes to the social media conversation. Either they’re heavy-handed in...

There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant...

The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor...

Christmas is right around the corner, and we all know what that means – the inevitable influx of promotions from brands. What businesses...

In my last blog, I wrote about Facebook ad tools that help with seamless day-to-day operations. One of those was the Facebook Pixel, a...

No doubt you’ve seen these social media days trending, National Margarita Day, Love your Pet Day and others. Many think these are silly...

The country is still unsettled after flooding across Trinidad and Tobago left many citizens displaced. Businesses, big and small, took to...

Delving into the Facebook Ad world is an experience for any advertiser. From seemingly endless features, to audience types and beyond,...