#Instagram

Samantha Alexander

Jun 8, 2019
2 min

Quick Guide to help you Caption your Photo on Instagram

Everyone thinks they have a hang of this social media thing because they’ve had a profile and they’ve been posting captions on Facebook for years. Newsflash, it’s not that easy. Actually, people only realize they don’t know their emojis from their hashtags when they dive into the sea of Instagram. Speaking to an audience using captions/ text concisely is a skill on its own. You can’t just string words together. Here are a few tips for writing the best Instagram captions for y

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Make This Change to Your Instagram Business Account, Now

Samantha Alexander

May 22, 2019
2 min

Make This Change to Your Instagram Business Account, Now

Still running your business from your personal Instagram account? Yeah, you might want to stop. A business profile on Instagram offers insights and features you won’t get as an individual profile. In this blog, I’ll list a few settings you can use to optimize your Instagram business account after you’ve converted. Contact There is the option to add your company’s email or contact number directly to your business account. These are noticeable call to action buttons which give

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ACM’s Guide to Successful Content Creation

Pauline Joseph

May 20, 2019
3 min

ACM’s Guide to Successful Content Creation

In the grand scheme of your digital presence, creative and content creation are where a large chunk of the magic happens. This is where you take your strategy and mold it into a conversation with your target audience. One of the most important things for any company or brand is your value proposition. Content allows you to showcase that in ways that will beneficially impact your ROI. Understanding who you are, what you want to accomplish, and the resources you have available

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Samantha Alexander

Apr 3, 2019
2 min

Here’s How Brands Use IGTV For Business

IGTV has taken on a life of its own. Brands are finding creative ways to rope in audiences with its vertical views, from creators you follow, right at your fingertips. According to Instagram, IGTV is the future of video. It gives viewers longer videos with deeper and valuable storytelling. But how are brands doing it? Here are a few examples of how brands are using IGTV: Uploading Previous Content View this post on Instagram With Special Guest Khalid A post shared by John Ma

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Vogue Used Instagram Stories to Boost Subscriptions

Samantha Alexander

Mar 20, 2019
2 min

Vogue Used Instagram Stories to Boost Subscriptions

“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director of Entertainment, Media and Technology, Jennifer Howard, interviewed Vogue magazine’s Eden Gorcey and Abby Sjoberg. Eden is Senior Vice President, Enterprise Strategy of Condé Nast, of which Vogue is a product. Abby is Director of Audience Development, Analytics, and Social at Vogue. The discussion centered on their successful boost in subs

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Three Ways to Do Content Right, Like Netflix

Pauline Joseph

Mar 19, 2019
3 min

Three Ways to Do Content Right, Like Netflix

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still echoes its sentiments throughout the internet today. Look no further than Netflix, for example. Its content engine is constantly churning. From its original and 3rd party series to contributing memes to crossover videos, there’s no sign of the streaming giant slowing down. The latter, in particular, caught my eye recently. The digitally exclus

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What Brands Can Learn from Machel Montano’s Instagram

Samantha Alexander

Jan 23, 2019
3 min

What Brands Can Learn from Machel Montano’s Instagram

Dr.Mashup needs no introduction, so let’s dive right into it. There are many ways Instagram can be used, then there are the ways that work. Machel’s Instagram strategy definitely works for him and other brands can learn from it. Now, these are some simple pointers, but oh are they effective: Link in Bio If you follow the Monk, you’d realize that he refers to the link in his bio often for his music and other content. However, you may not notice that these links do not go to hi

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Is Meme Culture Ruining Your Social Media?

Pauline Joseph

Jan 16, 2019
3 min

Is Meme Culture Ruining Your Social Media?

Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent National Roast Day was a continued lesson in viral conversations, real-time engagement, and a generous serving of memes and #shade. Their team has weaponized their vast knowledge of ongoing trends and pop culture, and used that to enhance their brand voice. It’s a clever differentiation, mainly because it’s done so well. However, and this is the i

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Why Should You Use Instagram Voice Messaging?

Samantha Alexander

Jan 10, 2019
2 min

Why Should You Use Instagram Voice Messaging?

Instagram’s voice messaging feature has joined the social media community. As you may or may not know, this feature already exists on Messenger and Whatsapp. It might seem extra that yet another platform has voice messaging, and why would a business even use a voice messaging feature? Well, we can give you three reasons: Avoid Miscommunication Voice messaging avoids miscommunication. Replying using text in Instagram’s direct messages doesn’t come with intonation and sounds fo

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Christmas Ads That Deserve Two Thumbs Way Up

Pauline Joseph

Dec 21, 2018
1 min

Christmas Ads That Deserve Two Thumbs Way Up

It’s that time of year again, marketers, when everyone’s advertising is filled to bursting with Christmas trees, Santa Claus, and a whole lot of red. I’m not a big fan of the color, and honestly seeing an influx of it reminds me of that one scene from The Shining. via giphy.com All joking (and ‘bah humbug’) aside, this is an exceptionally busy time of year for companies striving to stay top-of-mind with their customers. The online and offline noise is, without a doubt, deafen

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How Alexandria Ocasio-Cortez Is Owning Social

Pauline Joseph

Dec 10, 2018
3 min

How Alexandria Ocasio-Cortez Is Owning Social

There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant for #shade, or Arby’s knowledge of pop culture, obscure or otherwise, or Ariana Grande’s entertaining relationship with her fans. Authenticity can’t be forced or duplicated from another source. It’s a trait that shows that a brand simply gets it. Perhaps it’s no surprise that there are certain places we wouldn’t go looking for said trait. C

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Hashtags to Get Your Business Discovered

Samantha Alexander

Dec 5, 2018
2 min

Hashtags to Get Your Business Discovered

Don’t be afraid to experiment with brand hashtags and start a conversation.

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3 Reasons Why You Should Use Quick Replies

Samantha Alexander

Nov 21, 2018
2 min

3 Reasons Why You Should Use Quick Replies

Part of managing your Instagram business account includes responding to every message and comment in a timely manner. Luckily, the thoughtful people at Instagram have created the Quick Replies feature. Let’s be honest, even the simple action of replying is quite time consuming and time is limited. Quick Replies saves responses to the questions your business receives often. Of course, these Quick Replies are set by you. Before you hurry over to your direct messages, here’s 3

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3 reasons to use social media days in your calendar

Samantha Alexander

Nov 14, 2018
2 min

3 reasons to use social media days in your calendar

No doubt you’ve seen these social media days trending, National Margarita Day, Love your Pet Day and others. Many think these are silly days and do not see their purpose in the world of business. But, these national and weird social media days are perfect fuel for content. Here are 3 reasons why social media days should be a part of your content calendar: Easy content The best part of a meal is dessert! What is your favourite dessert? Tell us in the comments below! #Natio

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Social Media Do’s and Don’ts During Disasters

Samantha Alexander

Oct 30, 2018
2 min

Social Media Do’s and Don’ts During Disasters

The country is still unsettled after flooding across Trinidad and Tobago left many citizens displaced. Businesses, big and small, took to social media to express their thoughts to those affected. There were some that needed social media guidance and others that did well to walk the straight and sensitive line. With this in mind, we’ve made a list of social media Do’s and Don’ts for businesses during a disaster: Do’s: Be Sensitive on Social Media via giphy Social media always

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Samantha Alexander

Oct 17, 2018
2 min

Instagram Nametags…Why?

Instagram recently launched their Nametags feature and it had me asking, why? The Instagram Nametag feature allows users to share their usernames visually in a customizable image. If you’re accustomed to typing out the long_rid.cul0us_nam3 of a profile you wanted to follow, then it’s time to upgrade with this scanning feature! But why should your business use Instagram Nametags? Here are 3 reasons why: Shareable Your business can share its Instagram Nametag directly to other

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4 Instagram features your business is not using

Samantha Alexander

Oct 10, 2018
2 min

4 Instagram features your business is not using

Have you ever went digging beyond what you see on the surface of your Instagram Business profile? There are many Instagram features you may not know exist. Fear not, you’re about to be enlightened! This blog is focused on why you should use these features. Information on how to use them will be highlighted as you read along. Here are 4 Instagram features your business may not be using: Past likes via giphy There are some posts that are Instagram Collection worthy. You may hav

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Stay ahead of the game with Instagram Collections

Samantha Alexander

Sep 18, 2018
2 min

Stay ahead of the game with Instagram Collections

Some Instagram posts are worth keeping. Instagram has a feature for that too! But how can your business take advantage of it? Stop screenshotting posts for reference when you can utilize the Instagram Collection feature. On a regular day, 80 million photos are shared, we’re sure at least one is worth saving.The Instagram Collection feature allows users private or business, to save posts to their profile. If you don’t know how to use the feature, you can read about it here. No

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Top 3 Instagram Business Account Mistakes

Samantha Alexander

Sep 4, 2018
2 min

Top 3 Instagram Business Account Mistakes

Do you have an Instagram business account? If you do, then that’s great! But are you using the app effectively? We’ve noticed some faux pas and listed the top 3 Instagram business mistakes. Don’t worry we’ve got some easy fixes in there: Your Instagram Business under Lock and Key via giphy First of all, what’s the purpose of having a private Instagram business account? Don’t answer that. No reason is good enough. Many of your potential customers are probably hitting you the r

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You should start using Instagram Questions sticker right now

Samantha Alexander

Jul 20, 2018
2 min

You should start using Instagram Questions sticker right now

Instagram questions sticker has turned Instagram stories into a survey. Though annoying in the personal sphere of things, it’s Christmas in July for business pages. Your business should beat this iron while its hot because it is trending. Also, people love to give their opinions on social media. Here are the top 2 reasons why your business should use Instagram questions sticker: Qualitative Audience Insight via pepsicenter Right of the bat you can ask customers directly what

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