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What is cornerstone content?

Updated: May 25, 2023


At its most basic level, cornerstone content is a term used to describe content that is so good, people can't help but share it. But if you're not familiar with this concept or what makes something "cornerstone," then you might be wondering why it's important for your business and how you can build it into your strategy. By the end of this article, we'll have answered those questions and more so that you understand what cornerstone content is all about—and why it's essential for your company's success!

What is cornerstone content?

Cornerstone content is unique, high-quality content. It is usually long-form and evergreen which means it can be shared and repurposed at any time and it will still be relevant.

Also, according to the folks at HubSpot, cornerstone content should also be authoritative: "Cornerstone pieces should be written by an expert or authority in their respective fields and contain information that's helpful to your audience."

Finally, it's important that any cornerstone piece has some kind of unique spin on its topic--otherwise it might as well just be another blog post that no one cares about!

Why do you need cornerstone content?

Cornerstone content is a cornerstone (pun intended) of your content marketing strategy. It's the main content that you use to create other types of content, such as blogs or videos. Cornerstone content should be timeless, evergreen and focused on your audience.

How do you build cornerstone content?

To build cornerstone content, you need to think about what your audience wants. Remember: They're not going to read a 2,000-word article on something they don't care about. Instead, make sure that you're using a mix of text and visuals (like images or video) in your piece.

When creating cornerstone content, it's also important to consider the different formats you can use. Do they prefer reading blogs? Or maybe they like infographics? It all depends on who your target audience is and what kind of information they want from you.

You should also consider using multiple channels when distributing this type of content because different people prefer different mediums for consuming information online: Some might prefer email newsletters while others rely on social media feeds like Facebook or Twitter; still others might get their news directly from publishers' websites rather than visiting those sites directly themselves--so make sure there are multiple ways for people who want access to find what they need!

Cornerstone content can help grow your business and lead you to success.

Cornerstone content is a type of content that's designed to help your business grow. It can help you attract new customers and keep existing ones, get more traffic, leads and sales, establish your brand as an authority in its industry or niche (and therefore command higher fees), build trust with readers/viewers/listeners by educating them about something important to them - the list goes on!

But what makes cornerstone content so valuable? Cornerstone content isn't just any old blog post or article; it's written with one goal in mind: driving traffic back to your website. This might mean directing readers straight through to a landing page where they can download an ebook; directing them through multiple pages of information on a specific topic (for example: "How To Build A Website" or "How To Create An AdWords Campaign"); or even sending them directly into an email opt-in form so they can subscribe before being sent away from the site again.


Cornerstone content is a great way to build your business and lead you to success. It can help you attract more customers, improve your SEO rankings, and increase traffic to your website. Cornerstone content is also known as evergreen content because it doesn't expire or lose value over time like other types of content such as blog posts or articles.


Why Choose AC Marketing Caribbean  

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:  

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.  

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.  

- You need eye-catching and engaging content that converts clicks into cash.  

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.   

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