What the Retail Industry Can Teach You About Online Shopping in Trinidad & Tobago - Lead Generation

Have you ever tried searching for the term ‘clothing’ on google?

Image via misfitzcarnival.com


Personal Branding is not a choice for entrepreneurs. It’s the story you tell to help drive awareness for your business. I try to be reminded of this fact while reluctant to assign a budget to a photoshoot for myself. After making a few attempts at squeezing my thighs into pants, it was clear that the closet fairy shrunk my clothes and shopping for my new size was inevitable. 


LORD + TAYLOR 




Before the pandemic, brick and mortar stores were fighting to keep afloat as they battled with eCommerce and the shift of customers’ behaviour. Lord & Taylor, one of the most iconic retail companies from NYC, was the latest to announce bankruptcy. After being in operations for close to two centuries, they announced a liquidation sale, via email, in August. I jumped on the opportunity to access high-end brands within the eCommerce space.    

6PM.COM 




Eight years ago, I finished the book Delivering Happiness, and I went straight to Zappos.com to experience the story told by its author and CEO, Tony Hsieh. At the time, I didn’t have the budget to buy anything, but somehow, I landed on their discount retail division 6pm.com. It’s an online version to the sale rack. Since then, it’s been the