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  • How Many Caribbean Marketers are on LinkedIn?

    You're a marketing whiz in Bridgetown, Barbados and you spend your days crafting social media campaigns that sizzle with sunshine and rum. But sometimes, you might feel like a lone coconut on the beach, wondering how many other marketers are out there in the Caribbean. We've used LinkedIn's Campaign Manager tool to dig up some insights, and here's what we found: Jamaica: There are 7,900+ professionals with marketing titles on LinkedIn. Trinidad & Tobago: Not far behind are our Trinbagonian colleagues, clocking in at 5,100+ strong. Barbados: Sailing in at 1,600+ is sunny Barbados. Guyana: And don't forget Guyana, with a crew of 1,100+ marketing professionals. That's a total of over 15,700+ marketing minds across the Caribbean, all connected on LinkedIn! So, the next time you feel like a solitary marketer, remember this: There's a whole island chain of talented professionals out there, and LinkedIn can be your bridge to connect. Beyond the Numbers But numbers only tell part of the story. The true magic lies in building a strong Caribbean marketing community. Here are a few ideas to get you started: Join LinkedIn Groups: Search for groups dedicated to Caribbean marketing, social media, or advertising. These groups are a goldmine for sharing ideas, asking questions, and learning from your peers. Connect with Influencers: Identify Caribbean marketing thought leaders on LinkedIn and connect with them. You might be surprised at how willing they are to share their expertise. Start Your Own Group: If there's a specific niche you're interested in, why not start your own LinkedIn group? It's a great way to connect with like-minded marketers and establish yourself as an authority. By leveraging the power of LinkedIn, Caribbean marketers can: Share best practices: Learn from the successes and failures of other marketers in the region. Find new talent: Looking to expand your marketing team? Look no further than the pool of talented professionals on LinkedIn. Collaborate on projects: Team up with other Caribbean marketers to tackle bigger challenges and achieve greater results. The Future is Bright for Caribbean Marketing The Caribbean marketing landscape is brimming with talent and potential. By joining forces on LinkedIn, we can create a vibrant community that fosters collaboration, innovation, and success. So, what are you waiting for? Start connecting today and watch your marketing mojo rise like the Caribbean sun! Why Choose AC Marketing Caribbean AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • How did I lease an apartment in the most expensive part of Mexico City with my personal brand?

    If you’ve been following my journey, you know I’m enrolled in in-person Spanish classes while working remotely from Mexico City. This has been a dream come true, with many hurdles. It’s been four months since I migrated from Trinidad and Tobago, and I spent half of that time in an Airbnb before frantically searching for a more permanent living arrangement. Although Mexico City is known to be accommodating to foreigners, there are expectations regarding the legality of working remotely. More specifically, something called a Temporary Residency Visa that assigns a unique number and showcases your ability to live comfortably without working for a local company. The process to obtain this visa includes three months of your bank statement, which correlates to being able to rent an apartment without having to pay an astronomical amount for a downpayment. Unfortunately, I could not obtain the visa before leaving Trinidad, so a month after landing in Mexico, I was up at midnight, obsessing that I could not find something suitable before my Airbnb time was up. I did what I’ve done in the past and joined multiple Facebook groups to discover the lay of the land and decipher unfavourable behaviours to avoid being scammed. For instance, if I saw a post reposted multiple times over a few months, chances are it was not a great offer. Most good options didn’t last longer than a week or two before they were taken off the market. The Facebook groups included Female Roomies in Polanco, Anzures, etc., Pet-friendly apartments and VIP apartments in Mexico City.  I was overwhelmed by the sheer number of new posts that were published every day, but I also knew it was important to keep stalking to find something that was suitable. Speaking of which, I made a non-negotiable list that included a Mexican roommate, my own bathroom, ample space for my clothing and pet friendly. It took three weeks before I saw photos of an apartment from someone within my age group who also owned a cat. I reached out via WhatsApp and shared my social media profiles to make her feel more comfortable allowing this stranger into her home. Her responses were warm and welcoming, as she expressed excitement to be able to share her home with ‘someone like me.’ We arranged for me to see the place the following week. When I arrived at the apartment, the security guard and I exchanged an expressive ‘hola’, and he sent me up the elevator. When she opened the door and ushered me in, I was greeted by a sitting area that was one of three living rooms! We sat closer to the balcony and began discussing what living with each other would be like. We were sharing our jobs when her 2-year-old white cat found her way into my lap and my mind already knew this was the best place. Afterwards she showed me the room, which included a walk-through closet and a bedroom big enough to be $3,000/month NYC apartment. It took less than 24 hours before I decided to move in. It was the first place I saw, and it was mine. We shared messages back and forth about banking information, payments, and dates for me to move in. As I was acutely aware that we were both strangers, I reached out to my former roommates from Remote Year and requested their testimonials on what it was like living with me. They all agreed, and I made an Instagram group and asked if my future roommate would be open to them sharing that I am not a serial killer. She responded, ‘It’s okay, I trust you.’ It was weird and validating at the same time. I’ve landed clients from people who follow me on LinkedIn and jumped into a stranger’s car in Lima at 4 am because we follow each other on Instagram. There is a blurred line between online personal branding and how people treat you in the real world. My social media is carefully curated to represent a part of my life I have chosen to share. Instagram is filled with my triathlon stories, while my LinkedIn is a masterclass for B2B content. I have shared my stories over the years and built a following of people who have chosen to join my journey. Recently, my classmates from Spanish class added me to Instagram and shared their surprise that my videos were ‘very good.’ In the past, I have created strategies on the best way to receive sponsorship for triathlon, but I have never executed as much as I would like due to time. Lately, however, I have realized that my online personal brand has created a unique ROI as I build a new life in Mexico. I don’t have access to the communities I had in Trinidad, such as my triathlon team, my hockey family and the professional relationships I built through past jobs. Therefore, I need to start from nothing and without social media, I would not have been able to land my dream apartment after one visit. That’s the thing about social media: the ROI isn’t as obvious as one lead = one sale. Most of the time, it’s about expanding your reach through brand building. Check out my experience below and subscribe to our YouTube for more stories.

  • Unraveling Consumer Habits in Emerging Markets: My Remote Year Experience

    A year ago, I embarked on an incredible adventure: a Remote Year program across four vibrant Latin American countries. It wasn't just about the stunning sights and diverse cultures; it was also a journey of profound learning, particularly in the context of how people in emerging markets spend their money. As humans, we often get trapped in our own little worlds, assuming everyone else shares our habits and preferences. Spoiler alert: they don't! This was especially evident during my travels. Surrounded by individuals from diverse backgrounds, primarily in their late 20s and early 30s, I witnessed firsthand how spending patterns differ across cultures. One of the most striking observations was the decline in traditional cooking. Convenience reigns supreme, and companies are rapidly adapting to this shift. Whether it's the booming delivery app industry or the rise of ready-to-eat meals, businesses are catering to a generation that values convenience over time spent in the kitchen. Another fascinating trend was the rise of "decision fatigue." Today's consumers are bombarded with choices, leading to a reluctance to make decisions. Businesses are responding by simplifying their offerings and making buying experiences as seamless as possible. This applies to everything from online shopping interfaces to subscription services designed to eliminate the need for repeated decision-making. Throughout my travels, I collaborated with Theta, a market research company, to gain deeper insights into these emerging consumer trends. Their data and expertise provided valuable context to my observations, painting a comprehensive picture of the evolving landscape of consumer spending in these dynamic markets. Through this blog series, I aim to share my experiences and insights, offering you a unique perspective on how people in emerging markets are spending their money. We'll delve into topics like: The decline of traditional cooking and the rise of convenience-driven solutions. The growing influence of technology on consumer behaviour. The impact of "decision fatigue" on consumer decision-making. How businesses are adapting to the changing needs of emerging market consumers. I believe this information will be valuable for anyone interested in: Expanding their business into emerging markets. Developing innovative products and services that resonate with emerging consumers. Simply staying ahead of the curve and understanding the future of consumer behaviour. Join me on this journey of discovery as we explore the exciting world of consumer spending in emerging markets. I encourage you to share your thoughts and experiences in the comments section below. Together, let's unlock the potential of these dynamic markets and navigate the ever-changing landscape of consumer behaviour. Stay tuned for the next blog post, where we'll dive deeper into the decline of traditional cooking and the rise of convenience-driven solutions in emerging markets. Ready to embark on a journey of discovery? Why Choose AC Marketing Caribbean? AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • LinkedIn Announces New Features to Help Businesses Build Credibility and Grow Their Page Followers

    LinkedIn has released several new features designed to help businesses build credibility and grow their page followers. These features include: Custom testimonials: You can now display a custom testimonial on your Page header to build credibility with potential customers. This is a great way to showcase what makes your organization unique and to get the attention of your audience. Custom button: You can add a custom button to your Page header that drives viewers to take a desired action, such as visiting your website or booking an appointment. This is a great way to convert viewers into leads or customers. Auto-invite content engagers: You can now automatically invite people who have engaged with your content to follow your Page. This is a great way to grow your Page followers and to save time on outreach. See who's visited your Page: (Premium Feature) This feature allows you to see up to seven eligible members who visited your Page each week. This can be helpful for understanding who is interested in your business and for tailoring your content accordingly. Draft a post: (Premium Feature) This feature allows you to get help from AI to draft your Page posts. Simply enter a minimum of 20 words and the AI will help you to enhance your notes and ideas to create a first draft. These are just a few of the new features that LinkedIn is rolling out to help businesses get more out of their LinkedIn Pages. By taking advantage of these features, you can build credibility, grow your audience, and generate more leads for your business. Are Premium Features Worth It? The decision of whether or not to upgrade to a Premium Page is a business decision. The premium features can be helpful for businesses that are looking to grow their brand and generate more leads. However, the free features can still be valuable for businesses that are just starting out or that don't need the extra functionality. Here are some things to consider when deciding whether or not to upgrade to a Premium Page: Your business goals: What are you hoping to achieve with your LinkedIn Page? If you are looking to grow your brand and generate more leads, then the premium features may be worth the investment. Your budget: How much are you willing to spend on social media marketing? The premium features are a paid add-on, so you will need to factor in the cost when making your decision. Your target audience: Who are you trying to reach with your LinkedIn Page? If your target audience is already active on LinkedIn, then the free features may be sufficient. However, if you are trying to reach a new audience, then the premium features may help you to get your Page in front of more people. Ultimately, the decision of whether or not to upgrade to a Premium Page is up to you. But with the new features that LinkedIn is rolling out, there are more reasons than ever to consider making the switch. Why Choose AC Marketing Caribbean AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • Can A $1500 LinkedIn Ad Budget Make a Splash in Barbados?

    Rihanna, Crop Over and Rum comes to mind when you think of Barbados, but it’s also a market brimming with potential. So, let's say you have a product or service that's perfect for Barbadian professionals, and you're looking to leverage LinkedIn Ads to reach them. The question is: with a budget of $1500 USD, can you make a splash? We decided to dive into LinkedIn's Campaign Manager to see what kind of results we could expect for this budget. Targeting a broad audience based solely on location (Barbados) and profile information, LinkedIn suggested a budget of $2500 to $4500 – a bit more than our $1500 war chest. However, the forecasted clicks were impressive, ranging from 1900 to 5700 clicks – that could mean getting your message in front of a significant chunk of Barbadian professionals! Intrigued, we decided to explore a strategy for maximizing reach. We enabled "automatic audience expansion," allowing LinkedIn to find similar profiles that might be interested. Voila! Estimated clicks skyrocketed to 4700 – 14000. It sounds too good to be true, and with a limited budget, it might be. Here's where things get interesting for our $1500 budget. Sticking with a single image ad format, LinkedIn's Campaign Manager forecasts a more modest, but achievable range of 400 – 1700 clicks. While not quite the beach party of the expanded audience, it's a realistic picture of what we can achieve with our budget. Things get even tighter if we choose a video ad format. Videos tend to grab more attention, but for $1500, we're only looking at 130 – 550 clicks. For video ads, it seems we might need t increase the budget to truly shine. So, can $1500 make a splash in Barbados with LinkedIn Ads? The answer is a cautious yes. A well-crafted single image ad with a targeted audience can get your message in front of hundreds, maybe even thousands of Barbadian professionals. But remember, these are just forecasts. The real results will depend on the creativity of your ad, the strength of your offer, and a sprinkle of campaign optimization magic. Bonus Tip! Don't underestimate the power of audience refinement. By adding details like industry, job title, and seniority, you can transform your campaign from a tourist brochure to a laser-focused invitation to connect with the exact Barbadian professionals you want to meet. With a strategic approach and a realistic budget, you can use LinkedIn Ads to make a connection, not just a splash, in the sunny market of Barbados! Why Choose AC Marketing Caribbean AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • How LinkedIn's New Features Could Reward Valuable Content

    Get ready to revamp your LinkedIn strategy! The platform is rolling out exciting new features, particularly the "suggested post" functionality, which could significantly impact how your content reaches new audiences. Farewell, Fleeting Fame: Hello, Long-Term Visibility Gone are the days when your insightful post disappeared from feeds within days. The "suggested post" feature aims to identify and showcase valuable content to relevant users, regardless of when it was originally published. This means your well-crafted post on beverage marketing, for instance, could resurface months later, reaching a targeted audience actively seeking information in that area. Beyond Creators: Building a Network of Professionals While LinkedIn initially courted "creators," it's shifting its focus to cater to the diverse needs of its entire user base. This manifests in features like: Custom Button: Premium members can now add a call-to-action button to their profiles and posts. Verified Badge: Establish trust with a verified badge obtained through various methods. Thought Leadership Ads: Companies can promote someone's content praising their product (restricted to companies with a page). Newsletters: Subscribe to or create industry-specific newsletters directly on LinkedIn. Open Creator Tools: Previously limited tools like live events and analytics will be accessible to everyone soon. Focus on Quality, Not Quantity While some creators have reported a decrease in reach due to previous algorithm changes, LinkedIn emphasizes quality over reach. Their goal is to connect you with the right people, not the most people. As Dan Roth, LinkedIn's editor-in-chief, puts it, reaching the few individuals within your industry who can make a real difference is more valuable than mass visibility. Ditch the Optimization Hacks Forget those listicles promising to unlock the LinkedIn algorithm's secrets. Roth warns that these reports are often inaccurate and misleading. Instead of chasing fleeting trends, he advises focusing on sharing valuable knowledge consistently. The takeaway? By crafting insightful and relevant content aligned with your expertise, you can leverage LinkedIn's new features to build a strong professional network and establish yourself as a thought leader in your field. Why Choose AC Marketing Caribbean? AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • What Can You Do with a $1500 USD Ad Budget on LinkedIn in Trinidad & Tobago?

    Ready to invest in LinkedIn advertising to elevate your brand and drive website traffic in Trinidad & Tobago? If you have an ad spend budget of $1500 USD and a vision for success, we’ll take you on a journey through LinkedIn's Campaign Manager to unlock the potential of targeted advertising in the Trinidad & Tobago. With a potential audience size of over 580,000 professionals in Trinidad & Tobago alone, the possibilities are endless. The objective: to drive website visits and capture the attention of the island's thriving professional community. Entering the realm of LinkedIn's Campaign Manager, we were greeted with a range of options and forecasts. Initially, the platform suggested a spend of $2700.00 - $4500.00 for optimal results, with a projected click range of 1300 – 3500. However, with a lifetime budget – for a 30 day period - of $1500 USD in mind, our protagonist was determined to maximize their investment without compromising on impact. Opting for a targeted approach, they selected the audience based on profiles, honing in specifically on Trinidad & Tobago. But the magic didn't stop there. With the click of a button, they activated automatic audience expansion, a feature designed to broaden the reach of their campaign to include professionals with similar attributes to their target audience. As if by magic, the forecasted results skyrocketed, promising a potential click range of 3100 – 8500. The stage was set for an unprecedented level of engagement and brand visibility. Placement for the campaign was LinkedIn Audience Network where LinkedIn places ads on trusted 3rd party publishers where LinkedIn audiences engage. But the decisions didn't end there. They faced a crucial choice: the ad format. Should they opt for the tried-and-true single image, or venture into the realm of video advertising? Curiosity piqued, they explored the forecasted results for each option. With a single image, the projected click range for their $1500 USD lifetime budget stood at an impressive 500 – 2100 clicks. However, the allure of video was undeniable. Despite a lower forecasted range of 140 – 590 clicks, the potential for dynamic storytelling and enhanced engagement is irresistible. Note that you can select further attributes of the professionals you want to see your ads by selecting Job Seniority, Industries, Job Functions and so on which will further impact your forecasted results. You would also need to have a LinkedIn company page or showcase page to launch a campaign on LinkedIn Campaign Manager. Now that you are armed with these insights, you can carefully craft a campaign on LinkedIn Campaign Manager with confidence. Through strategic targeting, savvy budget allocation, and a dash of creative flair, you can capitalize on the power of LinkedIn advertising to make a meaningful impact in the Trinbagonian market. With each click, your brand can resonate with professionals across Trinidad & Tobago, and drive traffic to your website. One thing is abundantly clear: in Trinidad & Tobago, and beyond, the potential of LinkedIn advertising knows no bounds for those bold enough to seize it. Why Choose AC Marketing Caribbean AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • TikTok Ups the Game: New Options for Creators to Earn and Engage

    Calling all creators! TikTok just announced exciting updates designed to empower you and deepen your connection with your audience. Monetize Beyond the Live Stream: Good news! You'll soon be able to offer subscription packages, regardless of whether you go live. This provides a steady revenue stream directly tied to your content, offering exclusive perks and experiences to your most dedicated fans. Think of it as a VIP club: subscribers get exclusive content, deeper connections, and the chance to directly support your creative journey. This adds another layer of financial stability, freeing you from relying solely on brand deals or in-app shopping (although TikTok still sees huge potential in those areas!). Long-Form Content Gets Rewarded: Love creating longer videos? You're in luck! The revamped Creator Rewards Program now specifically incentivizes high-quality, original content over a minute long. This program focuses on four key areas: originality, watch time, search relevance, and audience engagement. So, the more creative, engaging, and informative your long-form content is, the more you'll be rewarded. This is a great opportunity to showcase your expertise, tell captivating stories, and earn recognition for your efforts. Level Up Your Skills: Want to become a TikTok master? The upgraded Creator Portal within the Creator Academy is packed with resources to help you thrive. From courses and articles to insightful videos and data analysis, you'll find everything you need to hone your craft, optimize your strategy, and maximize your reach. The Future is Bright for Creators: While still playing catch-up to other platforms in creator monetization, TikTok's new offerings are a positive step in the right direction. They demonstrate TikTok's commitment to attracting and retaining top talent by providing them with the tools and opportunities to succeed. So, creators, rejoice! With these updates, you have more ways than ever to earn a living, engage your audience, and build a lasting presence on the ever-evolving platform of TikTok. Why Choose AC Marketing Caribbean? AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • Should You Spend $1500 on LinkedIn Ads in Jamaica? Let's Run the Numbers!

    So, you're looking to tap into the Jamaican professional network with a LinkedIn ad campaign, but with a limited budget of $1500 USD. Intriguing! We decided to take a deep dive into LinkedIn's Campaign Manager to see what kind of results we could expect for this budget. Imagine this: we have a product or service that would be perfect for Jamaican professionals. We target a broad audience based on location (Jamaica) and profile information, and let LinkedIn suggest an ideal daily budget. Shockingly, the recommendation comes in at a hefty $2700 to $4500 – a bit out of our $1500 ballpark! However, the forecasted clicks are a promising 1600 – 4400, which could translate into some valuable leads. Now, let's get a little more strategic. We check the box for "automatic audience expansion," allowing LinkedIn to find similar profiles that might be interested. Boom! Estimated clicks skyrocket to 4600 – 13000. That's a significant jump, but is it too good to be true? Here's where budget really comes into play. LinkedIn's Campaign Manager gives us a reality check when we plug in our $1500 budget. With a single image ad format, we're looking at a more modest (but still achievable) range of 530 – 2200 clicks. While not as impressive as the expanded audience with a bigger budget, it's a more realistic picture of what we can achieve. Things get even tighter if we choose a video ad format. Videos tend to grab more attention, but for our $1500, we're only looking at 160 – 650 clicks. For a video campaign, we might need to increase the budget to really leverage its power. The Verdict? LinkedIn Ads in Jamaica can be a powerful tool, but budget is king. With $1500, a well-designed single image ad with a targeted audience can get your message in front of hundreds, maybe even thousands of Jamaican professionals. However, keep in mind that these are just forecasts. The actual results will depend on your ad's creativity, compelling offer, and a bit of campaign optimization magic. Bonus Tip! Don't forget the power of further refining your audience. By adding details like industry, job title, and seniority, you can laser-focus your campaign on the exact Jamaican professionals most likely to convert. Remember, a successful LinkedIn campaign isn't just about clicks. It's about sparking genuine connections and building relationships. So, with a strategic approach and a realistic budget, you can use LinkedIn Ads to make a splash in the Jamaican professional market! Why Choose AC Marketing Caribbean AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • The Silent Stage: How UMG's Music Exodus Affects TikTok Creators

    The music has stopped. Well, not entirely, but for countless TikTok creators, the platform's recent loss of Universal Music Group (UMG) artists has created a deafening silence. With iconic voices like Taylor Swift, Drake, and Billie Eilish no longer available, the vibrant dance challenges, lip-sync performances, and comedic sketches fuelled by popular music have entered a period of uncertainty. But what does this mean for the creators who built their communities on these sounds? Let's analyze the impact: A Limbo of Creativity: Imagine scrolling through your TikTok feed, used to the infectious energy of your favourite song fueling creative expression. Now, those tracks are muted, replaced by a jarring silence or generic royalty-free options. For music-dependent creators, it's like being robbed of their tools mid-performance. They scramble to adapt, searching for alternatives, learning new dances, and hoping the magic remains. The Reach Reshuffle: UMG boasts one-third of the world's music, meaning a significant chunk of popular tracks are gone. This translates to potentially lower engagement for creators heavily reliant on these sounds. Viral trends fuelled by specific songs might fade, and reaching new audiences becomes more challenging. Smaller creators, especially those using UMG music for niche interests, may face disproportionate hardship. Unequal Impact, Unequal Solutions: Established creators with diverse content libraries might weather the storm better, experimenting with different styles and leveraging their existing audience. But for those starting out or specializing in genres heavily influenced by UMG artists, the struggle is real. Adapting requires time, effort, and sometimes, a complete shift in content strategy, impacting their growth and livelihood. The Silver Lining in the Silence: This isn't all doom and gloom. The absence of familiar tunes can push creators towards innovation. They're exploring non-UMG music, delving into royalty-free options, and even collaborating on original compositions. This opens doors for lesser-known artists and fosters a more diverse soundscape on the platform. Additionally, creators are developing their storytelling skills, focusing on visual humour, unique editing styles, and original dance moves to compensate for the missing music. The Verdict: A Balancing Act: While the UMG exodus undoubtedly throws a wrench into the creator ecosystem, it doesn't spell the end. It's a push towards adaptation, forcing creators to diversify their skills and explore new sonic territories. Whether this will lead to a more sustainable and equitable creative landscape remains to be seen. Ultimately, the story of how this unfolds will be written by the very creators facing this silent stage, their resilience and resourcefulness shaping the future of entertainment on TikTok. What are your thoughts? How do you think creators will adapt to the UMG music ban? Share your ideas in the comments below. Why Choose AC Marketing Caribbean? AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • How Trinidadian Social Media Stars are Shaping the News

    Take a scroll through your social media feed and you'd likely be bombarded with Trinidadian content creators taking the internet by storm. But lately, their influence isn't confined to likes and comments – it's spilling over into the headlines. Traditional news outlets are increasingly turning to social media for trending topics and the voices behind them: Trinidadian social media stars. This shift begs the question: how exactly are social media stars shaping the news in Trinidad and Tobago? Citizen Journalism on the Rise Trinbagonians have always been vocal, and social media provides a platform for everyone to be a reporter. From documenting breaking news to sparking discussions on social issues, everyday citizens are using their phones to capture and share what matters to them. These social media posts often become the sparks that ignite traditional media investigations or in-depth reports. Traditional Media Embraces the Digital Wave The audience is moving online, and established news outlets are following suit. Recognizing the power of social media engagement, they're actively seeking out trending topics and incorporating them into their reporting. This not only keeps them relevant but also allows them to tap into the diverse perspectives shared online. A Double-Edged Sword: Impact on News Coverage Social media-driven news offers undeniable benefits. It allows for increased accessibility, fosters real-time updates, and gives a voice to the previously unheard. However,  the potential spread of misinformation is a concern. Traditional media outlets need to be  meticulous in verifying information gleaned from social media before publishing. The Future of Media in Trinidad and Tobago This convergence of social and traditional media is likely here to stay.  The media landscape  of Trinidad and Tobago is transforming, with audiences demanding a more interactive and diverse news experience.  The challenge, and the opportunity, lies in striking a balance between the immediacy of social media and the vetting process of traditional journalism. Trinidadian Social Media Stars: The New Gatekeepers? Social media stars are undoubtedly shaping the news agenda in Trinidad and Tobago.  Whether they're the source of stories or influencing the way stories are told, their role is undeniable.  This trend raises questions about the future of gatekeepers in the media industry.  Does the rise of social media influencers represent a long-term shift in the media landscape? One thing's for sure: the media landscape in Trinidad and Tobago is in a state of flux, and Trinidadian social media stars are at the heart of this exciting transformation. Why Choose AC Marketing Caribbean AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

  • LinkedIn Ups the Ante: From Creators to Publishers, Fostering Industry-Specific Engagement

    LinkedIn is shifting gears! While creator monetization is a hot trend across platforms, LinkedIn is taking a different approach. Their focus is now solidifying ties with professional publishers to boost industry-specific engagement within the platform. Why the Change? This strategic shift aligns with LinkedIn's mission of connecting professionals with economic opportunity. Instead of individual creators, professional publishers with industry expertise are seen as the key to delivering high-value content that sparks meaningful conversations on the platform. Key Takeaways: Focus on niche, informative content: LinkedIn is working with over 400 news publishers globally, providing them with insights on trending topics to optimize their posts and deliver valuable industry knowledge. Positive and informative engagement: Unlike other platforms, LinkedIn prioritizes positive and informative content, steering away from divisive topics. As Dan Roth, LinkedIn's editor-in-chief, states, "professionals should be getting insights that help them be better at their jobs." Farewell Creator Mode: The platform is removing the "Creator Mode" option, acknowledging that most LinkedIn users are already experts in their fields. Their expertise, rather than general content creation, is seen as the driving force for value and insights. Investing in diverse content formats: Beyond working with publishers, LinkedIn is also: Investing in its podcast network for deeper dives into industry topics. Running a video sponsorship pilot with selected publishers to increase high-quality video content within specific niches. What this means for you: Marketers: This shift presents an opportunity to target specific industry niches by leveraging industry-specific content. As the platform prioritizes in-depth and insightful posts, your marketing efforts could benefit from engaging in these niche discussions and building valuable connections. Professionals: Stay tuned! With more specific industry-based discussions emerging, LinkedIn has the potential to become an even more resourceful and valuable tool for your professional growth. The future of LinkedIn: As LinkedIn focuses on niche expertise and insightful content, it has the potential to transform into a powerful platform for professionals seeking valuable industry knowledge and meaningful connections. Whether you're a marketer looking to reach the right audience or a professional seeking to upskill, it's worth keeping an eye on these developments. Why Choose AC Marketing Caribbean? AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing: - Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer. - Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey. - You need eye-catching and engaging content that converts clicks into cash. If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.

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