Facebook made major changes to their algorithm that will drastically decrease the frequency of your posts on your newsfeed. Mark Zuckerberg stated on his personal page, “…big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.” He goes on to elaborate on the need for users to have a quality experience with their friends and family. My interpretation; the need to pay to play is more apparent, unless you understand your audience. However, t

Taking your social in the right direction Last week, we spoke about a company’s questionable Facebook page and the importance of keeping content relevant to your social media audience. Of course, that doesn’t mean content can’t be fun. A real estate firm has taken a bold approach to their social, mixing genuinely light moments with smart DIY and, of course, houses for sale. Also, all their posts adopt a similar aesthetic. While it will be great to see them incorporate more vi