If you have been living under the pavement, World Cup 2018 is at hand. The world will be abuzz with football related information for the next few weeks. Therefore, if your business is not in this conversation, then what are you even talking about? Here are some ways your brand can be a part of this trending topic: 1. Russia isn’t just about Putin Firstly, the Fifa World Cup 2018 is being held in Russia this year. Your business can talk about the country and whatever product y