3 Tips for Running a Social Media Competition
  • Samantha Alexander

3 Tips for Running a Social Media Competition

Updated: Jan 27

Running a social media competition can either be intimidating or fun, if you’ve planned. For most small businesses, the guidelines and best practices to run a competition didn’t come in the entrepreneur handbook, it was a watch and learn. To help you out, here are three (3) tips that you should definitely include when publishing your first social media competition:

Entries


Anchor Drink Recipe Challenge You can win a Nutra Ninja 2-in-1! Submit your best milk drink recipe to: https://anchorcaribbean.com/submit-a-recipe/(Terms and Conditions apply) Posted by Anchor Trinidad and Tobago on Friday, February 1, 2019

You need to know what you’d like your audience to do to enter. Think about what you’d like to gain from their entries; it’s all about the end goal. Do they need to follow your page to qualify? You’d gain followers. Do they need to comment on your post and tag three (3) friends? This increases engagement. Whatever you do, be clear about the requirements for entry and what you’d like to achieve. Let your giving work in your favor. Throw in a customized hashtag for the competition for easier discovery when totaling entries.

Prizes


🎉GIVEAWAY TIME .🎉Stand a chance to win a Diana Candy Hamper. Just let us know what you'll do with all the energy you… Posted by Diana Candy Company on Friday, February 1, 2019

What can your followers gain from your competition? Make your prize and the entry requirements equal. Do not make your followers tag eight (8) friends, share your post to both Instagram and Facebook, follow ten (10) pages and donate a pint of blood from thine enemy for a tea cup. That type of social media post is destined to be trolled. Knowing Trinidad and Tobago, this is not the exposure your brand needs. Your prize and entry requirements must match. If your business is showing appreciation to its followers by having a competition, make it worth their efforts. Give your customers a good reason to enter and champion your brand. Collaborations for a range of prizes is a good way to expand the reach of your business and that of your collaborator.

Restrictions


Posted by Ocean Delight on Thursday, January 24, 2019

Entry requirements and restrictions should go hand in hand. State the deadline for accepting entries. Avoid making exceptions and stick to your rules. If the deadline is 8th March, 2019 then stand by it. On the occasion the competition needs to be extended, notify your audience. A minimum of one (1) month is the recommended duration of a social media competition. You may also want to check out the terms and conditions for the particular social media site you plan to run your competition, to verify that you do not violate it in anyway.

It’s important to identify what you’d like to achiever by running a social media competition. Don’t only do it for the likes. That’s a quick way to be ‘unliked’ and ‘unfollowed’ when the competition is over. These tips are just a few things you should consider. What do you think is the most important aspect of a social media competition? Let me know below!

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