Facebook & Instagram in Trinidad & Tobago 2025: Where Your Customers Are Hanging Out

It was a typical Monday morning when David, the owner of a small tech shop in San Fernando, checked his Facebook notifications. A customer had tagged his store in a post, raving about their new laptop. That single mention led to five more inquiries in his inbox. For businesses like David’s, social media isn’t just a pastime; it’s a storefront, a marketing hub, and a customer service desk all rolled into one.

With 793,000 Facebook users and 695,000 Instagram users in Trinidad and Tobago as of early 2025, these platforms are where brands connect with their audiences. But how can businesses use these numbers to their advantage? Let’s break it down.

Facebook: The Powerhouse for Engagement

Despite the rise of other platforms, Facebook remains a dominant force, reaching 52.5% of the population and a staggering 66.7% of adults aged 18 and above.

What This Means for Businesses

Facebook Ads Work – With a 1.1% increase in potential ad reach over the past year, businesses can still find success with targeted promotions.
Customer Reviews & Word-of-Mouth – Just like David experienced, people still turn to Facebook for recommendations. A strong reputation here can drive business.
Community Building Through Groups – Brands that create or engage in niche Facebook groups can establish authority and loyalty among customers.

Instagram: The Visual Marketplace

With 695,000 Instagram users in Trinidad and Tobago, this platform is thriving, particularly among younger and highly engaged audiences. Its reach extends to 54.4% of local internet users, making it a go-to for product discovery.

How Businesses Can Win on Instagram

Leverage Stories & Reels – Short-form videos and time-sensitive posts boost engagement and urgency.
Instagram Shopping is the Future – Businesses can tag products directly in posts, making the buying process seamless.
Authenticity Sells – Behind-the-scenes content and user-generated posts make brands feel more relatable.

Final Thoughts: The Social Media Game Plan for 2025

David’s story is proof—when businesses show up where their customers are, they win. Whether through targeted Facebook ads, engaging Instagram stories, or a mix of both, brands that embrace these platforms strategically will thrive.

The question is: Is your business using Facebook and Instagram to their full potential?

Why Choose AC Marketing Caribbean  

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:  

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.  

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.  

- You need eye-catching and engaging content that converts clicks into cash.  

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.   