For the last 4 years I have been using Google Ads to promote my annual event to the Diaspora in the USA, UK and Canada. This year I decided to experiment with the different platforms and send a few ads to our Facebook page. Needless to say I was surprised when they disallowed them.
I’m aware there maybe some type of algorithm crunching out patterns on the Worldwide Web and liable to get it wrong at times. I logged my ‘complaint’ and waited with a positive outlook, only to be shut down by a call from what sounded like an Asian engineer, somewhere in India, confirming that my ad was not valid. My shock may have been evident in my voice, but that did not stop me from requesting the reason. I was advised that ads with links requiring users to sign-in are not allowed.
Imagine my surprise when I was reading a Mashable article and saw this banner ad to the right of the screen;
This leaves me with many unanswered questions; is my ad budget not big enough to bend the rules? Isn’t Google and Facebook arch-enemies? Doesn’t this look like a Benetton ad?
For all those other Marketers out there, please share your experience. #AmIAlone