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How LinkedIn's New Features Could Reward Valuable Content



Get ready to revamp your LinkedIn strategy! The platform is rolling out exciting new features, particularly the "suggested post" functionality, which could significantly impact how your content reaches new audiences. 


Farewell, Fleeting Fame: Hello, Long-Term Visibility 

Gone are the days when your insightful post disappeared from feeds within days. The "suggested post" feature aims to identify and showcase valuable content to relevant users, regardless of when it was originally published. This means your well-crafted post on beverage marketing, for instance, could resurface months later, reaching a targeted audience actively seeking information in that area. 


Beyond Creators: Building a Network of Professionals 

While LinkedIn initially courted "creators," it's shifting its focus to cater to the diverse needs of its entire user base. This manifests in features like: 

  • Custom Button: Premium members can now add a call-to-action button to their profiles and posts. 

  • Verified Badge: Establish trust with a verified badge obtained through various methods. 

  • Thought Leadership Ads: Companies can promote someone's content praising their product (restricted to companies with a page). 

  • Newsletters: Subscribe to or create industry-specific newsletters directly on LinkedIn. 

  • Open Creator Tools: Previously limited tools like live events and analytics will be accessible to everyone soon. 


Focus on Quality, Not Quantity 

While some creators have reported a decrease in reach due to previous algorithm changes, LinkedIn emphasizes quality over reach. Their goal is to connect you with the right people, not the most people. As Dan Roth, LinkedIn's editor-in-chief, puts it, reaching the few individuals within your industry who can make a real difference is more valuable than mass visibility. 


Ditch the Optimization Hacks 

Forget those listicles promising to unlock the LinkedIn algorithm's secrets. Roth warns that these reports are often inaccurate and misleading. Instead of chasing fleeting trends, he advises focusing on sharing valuable knowledge consistently. 


The takeaway? By crafting insightful and relevant content aligned with your expertise, you can leverage LinkedIn's new features to build a strong professional network and establish yourself as a thought leader in your field. 


 

Why Choose AC Marketing Caribbean?   

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:   

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.   

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.   

- You need eye-catching and engaging content that converts clicks into cash.   

 

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today. 

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