How Our Show Went Prime Time on National Television in Trinidad & Tobago

Once upon a Teams call in 2020, we decided to shake things up for our client, The Bankers Association of Trinidad and Tobago (BATT). With in-person events off the table and audience attention glued to devices, we asked ourselves a bold question: "Why not meet the people where they already are...online?" 

Enter: #StraightOfftheBATT, the digital talk show that connects banking with real conversations and real people.  

We launched the show with a mission:  - Make financial literacy more accessible  - Keep our client visible  - And most importantly, actually engage with real people, not just talk at them 

The format? A sharp, hour-long conversation every other Thursday, streamed across Facebook, LinkedIn, and YouTube. No suits-only panels. No dry PowerPoint slides. Just real talk about money, banking, scams, small business, mortgages, the economy, you name it.  

And we kept it consistent. Our host, industry guests, and timely topics started building a loyal digital audience faster than you could say "financial plot twist" 

But we didn’t stop there. 

By 2024, it was clear: the people were watching and we have the data to prove it! So we levelled up. 

The Glow-Up: From Live Stream to Live TV 

In 2025, #StraightOfftheBATT made the leap to television, landing a weekly Monday night spot on TV6 at 8:30 PM, right in the middle of prime time. A talk show about banking? In prime time? Yup. Because let’s be honest, it’s not just about banking. It’s about financial freedom, smarter decisions, and hearing from the people behind the institutions that impact your wallet. 

Our TV format still keeps the spirit of the original: - Conversations with clarity - Hot topics around finance, tech, and trust - A focus on the real concerns of the public 

What started as a digital solution is now a full-blown content ecosystem, reaching audiences on social media, building engagement on LinkedIn, sparking debate in the comments section, and now, beaming into living rooms across Trinidad and Tobago. 

So, How Did We Pull It Off? 

Let’s not pretend this happened overnight. The success of #StraightOfftheBATT came from: 

• Consistency – We showed up 

• Community feedback – We read the comments. We listened. We addressed them in real time. We adapted. 

• Content strategy – Each topic aligned with BATT’s goals while staying audience-first 

• Smart repurposing – One live show turns into short clips, LinkedIn posts, and more 

• High production value – Clean visuals, sharp editing, and good lighting go a long way 

And That’s the Real Tea  

Brands spend millions trying to feel relevant. BATT decided to actually be relevant. The #StraightOfftheBATT journey is proof that content marketing, when done well, doesn’t just live on a feed, it builds trust, educates a nation, and earns its place on national TV. 

Catch us live on TV6 every Monday at 8:30 PM, or join the crew online every other Thursday. Because we’re not just talking banking, we’re making it make sense. 

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Why Choose AC Marketing Caribbean   

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:   

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.   

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.   

- You need eye-catching and engaging content that converts clicks into cash.   

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.