Social Media Roundup – Week 9
Facebook wants you to collaborate in their Workplace
In its bid to capitalize on the enterprise space, Facebook has globally rolled out ‘Workplace’, its response to services like Slack and Yammer. The paid service allows users to create a separate work profile and collaborate with colleagues within the company regardless of location. Facebook has also said that they’re working on integration with other productivity platforms. We’re interested to see how companies respond to Workplace. Though some of the bigger local companies have Yammer as part of their lineup, overall in-house collaboration is still siloed by department. Will the familiarity of Facebook be enough to encourage change?
NFL doubles down on their teams’ social media
In a move as debatably obtuse as the social media restrictions of the Olympics, the NFL has moved to ban its teams from posting unapproved videos during games. As Mashable reports, “the league deemed video to be ‘anything that moves'”, so GIFs are also included in the ban. Notably, ratings for this season are down and this move may be deliberate to force fans to view content on official NFL accounts, as opposed to team and franchise accounts. Do you think this is a wise move, or does stagnating creativity in this way breed nothing but frustration?
LinkedIn makes job hunting easier
LinkedIn has introduced a new feature called ‘Open Candidates’ which allows you to put yourself on the job market without notifying your employers or their recruiters. LinkedIn has said it will soon be rolled out globally. While we applaud this addition to the platform and understand how relevant it is for job hunters, we can’t help but feel that this is a prime opportunity for HR departments to join the conversation. There are many persons who can attest to feeling uncomfortable when informing their current employer of their plans to move. HR needs to work on reducing this stigma, and fostering open dialogue on the subject.
An update from the Twitter-verse
We spoke about Twitter a couple weeks ago when the stories were coming in hot that giants like Apple, Google parent company Alphabet, and Disney were interested in buying the struggling social network. As of today, rumor has it that those companies have withdrawn from the race, while the cloud-computing Salesforce hasn’t yet made a decision. Twitter has dismissed these claims as speculation but, otherwise, has been mum on their plan going forward. Do you think Twitter can salvage its image on its own? Will selling open the network up to new opportunities? Will they fade into obscurity like Yahoo? We’ll be monitoring the situation as it unfolds.
Using Instagram to tackle alcoholism?
With its 500 million plus users a month, Instagram is a powerhouse social network ripe with opportunities for companies willing to invest their time and creativity. A Paris based agency did just that with their “Like My Addiction” campaign for client Addict Aide, which focused on increasing the discussion about alcoholism among young people. You can read the full details on the intricate campaign here. What makes this so interesting is the use of influencer culture to garner over 100K followers on the crafted Louise Delage account, while subtly including their message in each picture. It was enough to get people talking when the agency revealed the true nature of the account. Do you think this is an effective way to get an important message across?