TikTok in Trinidad & Tobago 2025: The Platform Powering Trends & Sales

Admin
Apr 17
3 min read

Keisha never expected her small home-based skincare business to take off the way it did. She had always struggled to get customers through traditional marketing—until she posted a quick, unpolished TikTok video demonstrating her best-selling face mask. Within days, her sales tripled, and she found herself scrambling to restock.

Keisha’s story isn’t unique. With 873,000 TikTok users aged 18 and above in Trinidad and Tobago, making up 73.5% of the adult population, TikTok has become more than a social media app—it’s a marketing powerhouse.

TikTok’s Unstoppable Growth

Between early 2024 and early 2025, TikTok’s ad reach in Trinidad and Tobago grew by 40,000 users (+4.8%), proving that the platform is only getting stronger. In just the last three months of 2024, an additional 26,500 users joined, showing consistent momentum.

Why Businesses Can’t Ignore TikTok

Massive Reach – With 68.3% of the local internet population on TikTok, businesses have an opportunity to connect with a vast audience.
Video Drives Engagement – Short, engaging clips outperform static posts on other platforms, making TikTok the perfect place for brand storytelling.
The Algorithm is a Game Changer – Unlike other social media platforms, TikTok doesn’t just show content to existing followers—it amplifies content based on engagement, giving even small businesses a chance to go viral.

Who’s Watching? Understanding the Audience

46.4% of TikTok’s adult ad audience is female, while 53.6% is male.
The platform is widely used by young adults, but even older demographics are getting on board.

How Businesses Can Win on TikTok in 2025

Authenticity Over Perfection – Polished ads don’t perform as well as raw, behind-the-scenes content. Show the human side of your brand.
Trendy, Fast-Paced Content – Jump on trending sounds and challenges to boost visibility.
Interactive Marketing – Use TikTok’s features like polls, Q&As, and duets to encourage audience participation.
Social Commerce is Booming – TikTok isn’t just about engagement—it’s a direct sales channel. Ensure your products are easy to find and buy.

Final Thoughts: Are You Leveraging TikTok?

For Keisha, TikTok wasn’t just a fun distraction—it was the catalyst that transformed her business. With its rapidly growing audience and unique ability to drive sales, the question isn’t whether businesses should be on TikTok—it’s how well they can use it to connect, engage, and sell in 2025.

Is your business taking advantage of TikTok’s explosive growth?

*Click here for the source of data referenced within this article.

Why Choose AC Marketing Caribbean  

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:  

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.  

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.  

- You need eye-catching and engaging content that converts clicks into cash.  

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.   