• Samantha Alexander

Top 3 Instagram Business Account Mistakes

Updated: Jan 27, 2020

Do you have an Instagram business account? If you do, then that’s great! But are you using the app effectively? We’ve noticed some faux pas and listed the top 3 Instagram business mistakes. Don’t worry we’ve got some easy fixes in there:

Your Instagram Business under Lock and Key

private, instagram, business account

via giphy

First of all, what’s the purpose of having a private Instagram business account? Don’t answer that. No reason is good enough. Many of your potential customers are probably hitting you the return button when they notice your account is private. An Instagram business account should be open and ready for all followers. People usually want to see your posted content before they decide to follow. There should not be a waiting period for a customer to see your products. Your Instagram account, like everything else in this day and age, should be readily available. Just switch from private to public.

Nobody’s Home

 engagement, instagram business

via giphy

Some accounts post great content! Discount prices, wonderful images and eye catching videos. However, when you look at the comments, the followers are being ghosted. No response to their questions, no general engagement and no brand voice. Always attempt to respond to followers in some shape or form. It builds community and loyalty. It’s a shared annoyance when there are ten (10) comments all asking “What’s the cost?”, with no response. Simply, interact with your followers. It will boost your engagement and make your followers feel great.

Hashtag Lag

Hashtag, instagram business

via giphy