Why Your Next Customer is Watching Videos

Admin
Aug 28, 2025
3 min read

We’re living in the golden age of B2B video.

According to LinkedIn Creative Labs’ new report, The Art & Science of Video Storytelling, video isn’t just a trend, it’s the language of modern business communication. And if your brand isn’t speaking it fluently yet, it’s time to catch up.

The New Video-First Era for B2B

In 2024 alone, video viewership on LinkedIn surged by 36%, reaching a staggering 154 billion views. It’s no surprise then that video posts are shared 20 times more than any other form of content.

We’ve officially entered a “video-first” era, where engagement with video is outpacing every other format on LinkedIn. For B2B marketers, this shift is more than just about format; it’s about strategy, storytelling, and ROI.

The Science: Data-Backed Principles That Work

LinkedIn Creative Labs didn’t just track views; they analyzed over 13,000 video ads using large language models (LLMs) and machine learning to uncover what actually drives performance. The result? Five essential creative principles:

Cultural Coding – Videos that tap into relevant cultural moments or references outperform those that don’t.
Human Touch – Authentic, people-first content builds connection and trust.
Expert Takes – Audiences crave knowledge. Videos featuring real insights from industry voices build authority.
Attention Hacking – Hook the viewer in the first few seconds with pattern breaks and surprising visuals.
Inspiring Imagination – Emotionally resonant content outperforms clinical or overly corporate videos.

These aren’t just aesthetic guidelines; they are strategic levers that lead to higher engagement, trust, and business results.

The Gap: Brands Are Falling Behind

Even though 55% of marketers say that short-form videos deliver the highest ROI, 40% admit they struggle to create an effective video strategy.

Why the disconnect?

One reason could be that today’s B2B decision-makers, particularly Gen Z, are shaped by mobile-first, entertainment-rich platforms. Their expectations for content are shaped by short attention spans, rapid scrolls, and an unfiltered demand for creativity.

In short: B2B audiences don’t want boring videos.

What seasoned creatives have always known is now backed by data: authentic, human storytelling works.

This means the days of over-polished explainer videos are numbered. Today’s most effective content leans into real people, relatable moments, and narratives that feel personal, not corporate.

The question isn’t whether your audience watches video, it’s whether they’re watching yours.

To stand out in a noisy feed:

Start with a relatable hook in the first 3 seconds
Feature real humans with real stories
Align with local or global cultural cues
Keep it short, emotionally resonant, and visually dynamic
Test and adapt based on performance

Video is no longer a "nice-to-have." It's the currency of attention and the key to earning trust, especially on LinkedIn.

Brands across the Caribbean and beyond must rethink how they approach video. With the right mix of data and creativity, we can all move from noise to nuance and from views to value.

Are you ready to embrace the art and science of video storytelling?

Why Choose AC Marketing Caribbean  

AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:  

- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.  

- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.  

- You need eye-catching and engaging content that converts clicks into cash.  

If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.   