Why You Should Use Short-Form Videos in Your Content Strategy?
Updated: May 25
Everyone knows that video is a powerful tool for business. But many companies don't use video as much as they should because they assume that the benefits are only available to large brands with big budgets. That's not true! The benefits of short-form videos are too big to ignore. In this article, I'll show you how using short-form videos can help your company grow by increasing engagement and conversions, improving brand awareness and visibility, and even saving money on customer acquisition costs.
Short-form videos are mobile-first.
Short-form videos are perfect for the small screen. They're easier to watch on a mobile device, which means more people will watch them on their phones versus other devices like TVs or desktop computers. In fact, more than half of all video views happen on smartphones-- and that number is growing every year! According to WorldData, there are 2,000,000 mobile phones in Trinidad and Tobago which means there are more phones than persons in the country! This is truly telling of what device people spend most of their time on.
Make your videos shareable.
You want your videos to be shareable. Why? Because it's more likely that you'll get more views if people are willing to share your content with their friends and followers. And when people share, they're also more likely to watch the video in its entirety--and then remember what they've learned from it!
People are also more likely to share short-form content with friends via social media (think Instagram Stories), email or messaging apps like WhatsApp and Messenger. This makes it easy for you to build awareness around your brand through engagement with consumers who aren't necessarily looking for you online but find themselves drawn into your message anyway because they can't help themselves from watching something interesting when they see it in their feeds!
Videos are easier for audiences to digest.
Short form videos are easier to watch and understand. They're short, so you don't have to sit through a long video before you get what you want. They're easy to digest, which means that they can be consumed by audiences of all ages and levels of education and understanding.
Video is a great way to show off your company’s culture.
Short-form videos are an excellent way to get your audience to connect with your brand and feel like they know you, especially if you have an unconventional approach to business or marketing. Video can be used as an opportunity for brands to showcase their culture through showcasing employees and office spaces, for example.
Don't be afraid of self-promotion in your videos.
Don't be afraid of self-promotion in your videos. How can you do this? Try putting a logo or tagline at the end of your video, or even including it in the title. This is a great way to remind viewers who created it and make them more likely to follow you on social media platforms like Twitter, Instagram and Facebook.
The benefits of short form video are too big to ignore
Short-form videos are easier to produce. It's no secret that creating content is one of the most time-consuming tasks for marketers. If you're looking for a way to save yourself some time and effort, short-form videos might be just what you need. When it comes down to it, short-form videos require less resources (both financially and in terms of manpower), so they'll cost less than longer ones do. Plus, since there aren't any major editing requirements involved with making these types of videos (you don't need multiple takes or special effects), they're great for beginners who want an easy entry point into video marketing but may not have much experience in this area yet.
Short-form videos are also faster to consume. We all know how busy we get during our day-to-day lives: between school/work commitments; family obligations; community involvement; volunteer work...the list goes on! In order to keep up with everything going on around us while still getting everything done efficiently without sacrificing quality time spent with loved ones or personal interests...we rely heavily upon technology like smartphones which allow us instant access anywhere at any time without having worry about waiting around long periods before being able to see results happen right away – and this is what short-form videos provide.
If you're looking for a way to improve your content strategy, short-form video is a great place to start. It's easy to make, shareable and mobile-first--all of which means that it will help you reach more people on social media and drive traffic back to your site. Plus, videos are perfect for showing off your company’s culture! So don't be afraid of self-promotion when making these videos; instead embrace it because it can help boost engagement and conversions from viewers who may not have known about your brand before viewing this new content format.
Why Choose AC Marketing Caribbean
AC Marketing Caribbean offers a wide range of content marketing services to help you create content for your business in the Caribbean. Here are just a few reasons why AC Marketing Caribbean is the best choice for content marketing:
- Our content marketing specialists can help create content for your business that is best suited to the Caribbean consumer.
- Our sales funnel strategies are designed to lead your audience effortlessly along the buyer’s journey.
- You need eye-catching and engaging content that converts clicks into cash.
If you need to create content for your business, but don’t know where to start, AC Marketing Caribbean has the start and finish line fully mapped out. We’re committed to helping you achieve your company growth objectives in the Caribbean! Attract a bigger audience, increase your conversion rates, and make content marketing your biggest business superpower today.