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Unraveling Consumer Habits in Emerging Markets: My Remote Year Experience
As humans, we often get trapped in our own little worlds, assuming everyone else shares our habits and preferences. Spoiler alert: they don'
Admin
May 29, 20243 min read
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No one cooks anymore and what does that mean for your Restaurant business
According to Statista, Revenue in the Online Food Delivery market is projected to reach US$1tn in 2023.

Pauline Joseph
Nov 27, 20234 min read
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5 Trini Influencers to Follow in 2023
Introduction Influencers have a big impact on our society, no doubt. From influencing us to buy the must-haves, to pushing us to do...
Admin
Apr 27, 20233 min read
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Why You Should Use Short-Form Videos in Your Content Strategy?
Introduction Everyone knows that video is a powerful tool for business. But many companies don't use video as much as they should because...
Admin
Mar 23, 20234 min read
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In Defence of the Unvaccinated in Trinidad and Tobago – Market Segmentation
Segmentation in marketing is essential for the private sector in sales and for the public sector with vaccination.

Pauline Joseph
Aug 25, 20213 min read
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Why do T&T Businesses Not Put Prices on their Social Media?
Trinidad and Tobago businesses are notorious for not putting prices in their descriptions but here is why it could be affecting their sales.

Pauline Joseph
Aug 10, 20212 min read
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What Small Businesses in Trinidad & Tobago Should Know About Lead Generation Marketing
Tips for small businesses to create effective lead generation strategies to gain more customers.

Pauline Joseph
Jul 27, 20213 min read
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Decisions to Make Before Working with an Agency
Top decisions businesses have to make before they decide what agency to work with.

Pauline Joseph
Jul 20, 20212 min read
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Daniel Loveless's Strategy to Success on Social Media
Loveless's strategy to cross-posting is extremely effective and should be used by other Caribbean businesses.

Pauline Joseph
Jul 6, 20213 min read
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How a visit to the Fish Market made me a Brand Soldier
Businesses should focus on growing their audience & rewarding the one they already have.

Pauline Joseph
Sep 3, 20162 min read
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NGOs, How Are You Perceived?
Online branding tips that can help NGOs looking to navigate advertising on social media.

Pauline Joseph
May 23, 20162 min read
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Is Your NGO Online?
Reasons why NGOs should solidify their online presence.

Pauline Joseph
May 9, 20162 min read
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Benefits of Advertising on LinkedIn
Some insights into why the platform is great for advertising

Pauline Joseph
Apr 18, 20162 min read
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Top 5 Suggestions for the Next Political Campaign
Some tips for local political parties that are advertising online.

Pauline Joseph
Nov 23, 20153 min read
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