Pauline Joseph
In Defence of the Unvaccinated in Trinidad and Tobago – Market Segmentation
Segmentation in marketing is essential for the private sector in sales and for the public sector with vaccination.
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Pauline Joseph
- Aug 10, 2021
- 2 min
Why do T&T Businesses Not Put Prices on their Social Media?
Trinidad and Tobago businesses are notorious for not putting prices in their descriptions but here is why it could be affecting their sales.
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Pauline Joseph
- Jul 27, 2021
- 3 min
What Small Businesses in Trinidad & Tobago Should Know About Lead Generation Marketing
Tips for small businesses to create effective lead generation strategies to gain more customers.
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Pauline Joseph
- Jul 20, 2021
- 2 min
Decisions to Make Before Working with an Agency
Top decisions businesses have to make before they decide what agency to work with.
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Pauline Joseph
- Jul 6, 2021
- 3 min
Daniel Loveless's Strategy to Success on Social Media
Loveless's strategy to cross-posting is extremely effective and should be used by other Caribbean businesses.
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Pauline Joseph
- Sep 3, 2016
- 2 min
How a visit to the Fish Market made me a Brand Soldier
Businesses should focus on growing their audience & rewarding the one they already have.
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Pauline Joseph
- May 23, 2016
- 2 min
NGOs, How Are You Perceived?
Online branding tips that can help NGOs looking to navigate advertising on social media.
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Pauline Joseph
- May 9, 2016
- 2 min
Is Your NGO Online?
Reasons why NGOs should solidify their online presence.
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Pauline Joseph
- Apr 18, 2016
- 2 min
Benefits of Advertising on LinkedIn
Some insights into why the platform is great for advertising
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Pauline Joseph
- Nov 23, 2015
- 3 min
Top 5 Suggestions for the Next Political Campaign
Some tips for local political parties that are advertising online.
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