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Many Caribbean businesses miss out on FOREX opportunities because they don’t have any e-commerce solutions which will bring their products and services closer to their customers. Online sales have proven to be effective and guaranteed to support your profits, but you have to start with a good website. The latter is easy to do, but bringing up a physical brand in the virtual world requires professional work. Don’t let this discourage you, there are many companies offering their services for e-commerce solutions. Besides, once you’ve set up your business online, only the sky is the limit. All that’s left to do is choose the payment system. PayPal via paypal.com Setting up this world’s most famous payment system has never been easier. Paypal has invented a new, much quicker way to get paid for your services which is ideal for consultants. All you need is to create an account on their official website, then create quick invoices and payment requests using PayPal.me. The site itself will create a secure link which you can then send to your client, so that they can send the amount of money owed. Unfortunately, businesses in the Caribbean don’t use online payments even though their customer spend most of their time online. Check out this Linkedin Video for more information. Payoneer via payoneer.com Sadly Paypal solution does not give you access to US currency, however there are alternatives. One of them is Payoneer, another popular online payment system for businesses. In countries such as Trinidad and Tobago, people often use PayPal, but if your customers use their Credit Cards, it’s always a good idea to use Payoneer to accumulate US dollars. Their fees are relatively low and you receive your money much quicker than PayPal. Take a look at this video on Linkedin for more insight. First Atlantic Commerce via firstatlanticcommerce.com Some businesses in the Caribbean are still unable to set up payment methods using the traditional online payment solutions. To some, applications take longer than expected; for others the point of sale can be a hassle, etc. However, you’ve still got a solution in the form of a payment gateway. Many Caribbean businesses with e-commerce sites use FAC (First Atlantic Commerce). It acts as a ‘mediator’ between merchants where you can link your local bank account. Processing, verification, and money transfer is incredibly easy and most importantly, safe to do with these payment gateways. It’s widely used in the Caribbean for various payments. Don’t forget to check out the video to find out more! WooCommerce via woocommerce.com If your website is based on the WordPress platform, then WooCommerce is just the right solution for your website. What’s so good about it? This highly popular extension is essential to your business and helps by connecting a bank account with your website. Then, you can directly receive payments from orders made online, using this secure gateway. However, if your business is registered in the Caribbean, such as Trinidad and Tobago or some of its neighbors, you’ll need the plugin version Webgold’s official website to make it work. Here’s the official link to download the plugin. In short, watch this one minute Linkedin video to see how it works. Hopefully, these tips will help your business grow and expand internationally, because it would be a shame not to use the global online network and expose it to your potential customers. It has helped plenty of businesses around the Caribbean thus far, and rest assured – it will help you as well, if you start using it immediately. #Website

Facebook has seen you naked! Not really, but I’m sure Cambridge Analytica has come pretty close. The Late Show host, Stephen Colbert, recently analysed the data firm that has every user, including myself, removing all permitted apps from since 2009. Here are my thoughts on Stephen’s analysation: 1. Free will is an illusion Cambridge Analytica used the data of 50 million Facebook users to potentially influence the U.S. 2016 election. This raised red flags as it could have skewed voters, without their knowledge. As Stephen said, “Free will is an illusion.” Content may have been created that would attract users based on their likes, interests, and even photos. Do you really drink White Oak? or is it because Nailah said that you reign? 2. That one alert we never got Facebook notifies me if someone is attending a fete in Tobago, if that one guy goes Live with zero viewers and even when someone adds a story. They knew all along about the breach but, couldn’t let users know their information was being used? Of all the notifications? 3. Tell us more Cambridge Analytica The firm then took to Twitter to defend their thieving ways. “Advertising is not coercive, people are smarter than that”, they tweeted. Of course, advertising is not meant to be influential. According to Stephen, it’s a public service to distribute short films. I particularly enjoy seeing those people eat shrimp and roti in the Hosein’s Roti Shop ad. 4. Psychographic Targeting Believe it or not, your Facebook actually says a lot about who you are, demographically and psychographically.  Cambridge Analytica was able to create psychographic profiles that would influence particular preferences. To put it simply, remember those Facebook personality tests we did some years ago? Or a more recent example, “Your face on a Glamorous magazine in seconds.” User information was retrieved using these types of tactics. You might want to check your settings after this. 5. Candid Corruption Even Cambridge Analytica knows the relevance of videos to social media. At the end of his bit, Stephen shows a clip of Alexander Nix, Cambridge Analytica Chief Executive Officer, speaking with an undercover reporter. Nix advised of different techniques for blackmail. Ironically mentioning, the use of videos to record transactions and upload. My my how the tables have turned. Facebook has changed over the years and now, it might be more media than social. But, as is with everything, it is what we make it. I’m definitely going to rethink taking that quiz to see what I look like in 10 years. #Facebook

Friday night someone shared the sound of Machel Montano and Super Blue’s, Soca Kingdom. The first thing that hit me like a big truck was the horn, the kind that most revelers have experienced on the streets of Port of Spain and immediately I envisioned the revelry to come in 3 weeks. I was ready for the road. Since then I’ve heard the song at least 50 times on the radio and a few more in my bedroom and it’s still Road March material. Of course I have to dissect the hype around this anti-Iwer gem and here is the top five reasons it’s branding gold; 1. Tribal I had to throw away my whole man because of this same reason #socakingdom https://t.co/ch23U5bneb — Gabriela (@TriniGabby) January 20, 2018 I’ve seen so many brands on social media trying to incentivise their audience with a short term approach of a prize for their attention, when all we want is to be part of something. Facebook is seeing this value by priotising their Groups, while their Pages will be playing second fiddle. How many of you reading this are members of those second hand Facebook Groups? I’m even certain you have the notifications on for those sites. The same can be applied to this song. Machel already has a strong brand, but to include Soca as part of his Kingdom, genius! 2. Digital First It irks me that most Soca artists rely on the Youtube user JulianspromosTV to promote their music. Not only is that user monetising their music through Google but they have centralised our music industry to the outside world. In recent years Machel has seen the light (or his new management) and they started using Youtube more heavily. This time around this song was released to his Youtube channel first. 3. Nostalgia via Wikimedia.org That horn was definitely reminiscent of Machel’s classic, Big Truck and for a 90s kid, memories are so in right now. We didn’t have facebook or smartphone back then, so there is no On this Day reminder for the day I cried watching the Lion King. Hollywood is definitely guilty of regurgitating old ideas, cue Star Wars, Will & Grace and IT. Brands are relying on Millennials to stir a conversation for the next generation to jump on board and I’m here for it. Do you hear that Super Blue? Do you? 4. Behind The Scenes #BTS A post shared by machelmontano (@machelmontano) on Jan 19, 2018 at 4:49pm PST Although I see room for improvement with Machel’s Digital presence, I can still appreciate this video on Instagram. I’m jumping with them! 5. Traditional Media Every car that pass playing music.. guess what song they playing.. #SOCAKINGDOM — WINE THIEF 🕺🏾 (@DJJLava) January 20, 2018 The Machel brand expanded to events a few years back and the timing of this release fits perfectly with ticket sales. Due to the size of Machel Monday, traditional media is a must for the event’s success and radio is the best fit. Outside of the strength of his network, listeners want to hear this song and it was obvious when most of the DJs were receiving requests to hear it. Machel’s brand can be polarizing for some Trinis but when you breakdown the business of Soca, he understands the ecosystem of his environment. It’s time for us to take notes and join the Kingdom. #Youtube

Taking your social in the right direction Last week, we spoke about a company’s questionable Facebook page and the importance of keeping content relevant to your social media audience. Of course, that doesn’t mean content can’t be fun. A real estate firm has taken a bold approach to their social, mixing genuinely light moments with smart DIY and, of course, houses for sale. Also, all their posts adopt a similar aesthetic. While it will be great to see them incorporate more video content and be more consistent in their posting, this is a solid example of developing a coherent social brand voice. Rum with class One thing we love coming across is a campaign that goes beyond the local advertising norm. Recently, this company launched a campaign for its selection of new rums. The main video, as well as the teaser videos and posters, held much character, emotion and charm. It’s powerful storytelling that presents products with a sophisticated calibre to a discerning audience. Like we’ve said in previous blogs, it’s all about understanding your brand and designing messages that elevate your image and put you above your competition. Becoming NGO-friendly Earlier this year, we held our free webinar for NGOs which focused on understanding and utilizing social media. One of the more difficult endeavors for NGOs is accessing information relative to their space. It’s great to see inclusive sites like this creating a repository of data for NGOs to take advantage of including a media directory, funding options and a list of non-profits currently on Facebook. Perhaps this can help these organizations to network more effectively and bring more awareness to their cause. Is there value in Facebook Reactions? We came across a non-alcoholic beverage utilizing Facebook Reactions to create a fun, choose-your-flavor game. Its been a few months since Reactions was rolled out globally and marketers are still weighing the value of the new emotes. On the one hand, using the ‘love’ emote or ‘anger’ emote instead of ‘Like’ can show an increased level of engagement and sentiment. On the other hand, it can be a frivolous way for audiences to express themselves and doesn’t significantly affect marketing data. For us marketers, experimentation is sometimes the best course of action. Do you think Reactions will be valuable in the long run? And the 45th President of the United States of America is… It was a shocking turn of events that we don’t need to reiterate. Take a scroll through any social network and you’re bombarded with news of Trump, the state of the U.S., and by extension, the world. On Wednesday morning, #notmypresident began trending on Twitter. It’s safe to safe this conversation will not be ending anytime soon. How did we get here? Did social media help or aggravate this election? In moments like these, it helps to look back and analyze; Check out these articles from Huffington Post and Adweek for more. Additionally, Brandwatch has fantastic social election data spanning the last year. For us, the status that embodies this situation best comes from a LinkedIn update. For now, we’ll continue to monitor how this unfolds, especially on social. Photos via pexels.com #Facebook #Twitter

My colleague wrote this article discussing the value of a hashtag on Instagram and I’ve also given my two cents on what makes the platform so compelling. With over 500 million active monthly users, Instagram can be the next solid addition to your marketing strategy and this list of statistics proves its viability. It’s a visual feast that people respond to daily and yet another way to present your brand to an audience of your choosing. Here’s a no-fuss list on getting started with Instagram: 1. Create an Instagram for Business profile: First, you’ll need to create a profile and it’s as simple as downloading the app, and choosing a username and password. You can access Instagram for Business via the Options tab and this opens the door to several key analytic features to help you post strategically. If you’re serious about an Instagram for Business strategy, check out more information on our blog. Also, if you already have a Facebook page, it’s a good idea to link that with your Instagram if you’re planning to cross-post. 2. What’s your brand aesthetic?: We started an ACM Instagram page a few months back with a specific strategy and while the look of our posts were tweaked slightly, the core premise of the profile remains the same. Spend some time on the platform going through profiles within your industry to get some inspiration. For us, a clean, consistent aesthetic that our audience can get accustomed to and, more so, recognize easily has worked well maintaining organic growth. It’s also a good idea to fill in your company profile information including an email/phone number and a website link. 3. Hashtags are you best friend: Instagram hashtags help to categorize its visuals and adding a tag to your photos/videos is the easiest way to reach like-minded people with your content. Every so often, I do some hashtag research to see what’s trending. Note that hashtags such as #tbt, #love,  and #travel never lose their influence. Do you own research and determine which tags will suit you best, based on your brand voice and what your competitors are doing. This helpful guide gives further insight on the hashtag phenomenon. Follow us for more social media updates: Facebook.com/acmworldwide Instagram.com/acmarketingworldwide Youtube for our Social Media Roundup segments #Instagram

Their viral fail can be your advantage The recent Samsung Galaxy Note 7 debacle is a major disaster for the company, and has gotten both the mainstream media and meme treatment on social media. In previous videos, we’ve talked about inserting your brand into viral conversations, and a certain insurance company took the bait. Admittedly, the post could have been done sooner, however it is a good example of taking a negative viral conversation and using it to promote the benefits of your brand. How relevant are your Facebook posts? Crafting a social media and content strategy is important to maintaining the voice of your brand, and bringing your audience relevant posts that evokes positive sentiments. Not everything will be relevant. Much of this biscuit company’s posts, while somewhat consistent, isn’t directly or even indirectly related to their brand. Such content can be better tailored to bring that fun element to your page while also keeping your brand in the conversation. What qualifies someone to manage your brand? In the social media space, there is a difference between casual user, and strategic marketer. Creating an accessible brand voice is not the same as posting the current viral meme on your friend’s wall. This is why we sometimes come across job descriptions that leave us shaking our heads a bit. A vague description implies both a lack of strategy and a poor understanding of what is required to manage social media platforms. Not to mention, it excludes marketing experience completely. This must-read article basically sums up our feelings on the matter. Is there value in a Facebook hashtag? Some time ago, my colleague wrote a great article on the value of a hashtag as it relates to Instagram. Instagram’s platform is built around hashtags, and the presence of specific ones can help or hurt your brand. Facebook, however, is a bit different and local brands should take note so that they’re not unnecessarily clogging their posts. For example, posts with this many hashtags is very unnecessary. Experts say that constant research and testing should be done in relation to your brand to determine the best hashtag fit for you and your audience. Keep in mind, the general rule of thumb is: 1. No more than 2 tags per post. 2. Facebook hashtags are best used to highlight a specific brand promotion. What’s going with Twitter? We spoke about Twitter in Week 9 of our Roundup and covered their axing of Vine in a recent blog. We’ve been monitoring them given the turbulence currently being experienced by the social network and once again, one of their changes has led to much frustration. In a bid to allow users to maximize on the 140-characters, they stated usernames would no longer count towards the limit. However, for some, usernames apparently don’t show at all, making replies and selective conversations a confusing read. It’s another poor showing from Twitter who is currently facing a PR nightmare of being inferred as the next Yahoo.

On this week’s Social Media Roundup video (read the blog here), we tackle some social media faux pas that call into question the attention certain companies/brands are giving to their virtual presence. From unrelated articles that, in retrospect, aren’t entirely true to begin with, to posting broken links and forgetting to do the requisite checks, it’s been a tough few days of social media facepalms. However, it’s not the mistakes, but what we can learn from them, so here are 3 simple things you can do to ensure your social media is always above par: 1. Do your research: Facebook is inundated with clickbait. As their algorithm rapidly changes, publishers, companies, brands, and even family and friends are constantly vying for our attention. As a social media manager, or content curator, you have to be diligent in sifting truth from noise. A quick Google search to verify that article you’re a bit skeptical about can save you much embarrassment in front of your audience. 2. Human AND tech, not OR: Any social media manager will tell you that tools like Hootsuite, Facebook Scheduler, and Buffer are their ride-or-die. It makes monitoring several platforms at once much easier, and streamlines the posting process for maximum impact. In no way does it mean that the human element is no longer necessary. You may schedule a month’s worth of content but outages, glitches and other such interruptions can affect your social feed. Perform checks daily to ensure your copy is free of errors, and your links are taking your audience where you want them to go. 3. Don’t over-post: Your audience is bombarded daily with messages from an array of companies and brands, from their social media, to email, to radio, television and outdoor advertising. They filter this information based on what interests them and discard the rest. Don’t aggravate your audience by being persistently in their faces. This can lead to them hiding your posts, or worse, un-liking your page in retaliation. This is why understanding your audience and providing them with worthwhile, interesting and valued content is so much more important than throwing content to the wind and hoping it hits someone in the face. New Social Media Roundup videos every Tuesday! Subscribe to our Youtube Channel! #Facebook

Sometimes, your social media needs a barrier Recently, a local company chimed in on the Great Barrier Reef’s ‘death’, which was a series of click-bait articles that lamented the loss of reef. It was a premature declaration. While we know that the reef is in trouble and has been for some years, the issue with the local company’s post is the lack of research into the topic. Taking articles at face value and then becoming part of the false conversation does not bode well in the online space, especially when your audience is well-informed. The post has since been removed from the company’s page but the lesson remains: don’t subject your brand to unnecessary negativity. Listen up local companies, smart website design is non-negotiable As we move towards greater local tourism promotion, the Tourism Development Company (TDC) recently launched its new destination website in an effort to showcase the vibrant culture of Trinidad and Tobago. While this is admirable, and long overdue, there are a few issues that mar its viability. For one, the site isn’t fully mobile compatible. With over 1.5 million mobile subscriptions in Trinidad and Tobago alone, mobile friendliness needs to be a priority when building your website. Additionally there is a disconnect between the website’s copy and local culture, which makes for a jarring read. Remember, blending modern design with smart content is key to highlight your brand’s uniqueness, both on a local and international stage. (Note: at posting time, the site was down for maintenance). Broken links are stuff of your social media nightmares In Week 7 of our Roundup, we spoke about leaving your brand unattended on social and the consequences for your brand image. Automating your social media posts makes populating your pages much easier, however you can’t abandon the human element in the process. A local recruitment company seems to face this issue as the links accompanying several of their posts lead to a blank page. While it may be excusable on 1 or 2 posts, the re-occurrence of broken links does shine a questionable light on your brand image. Always keep an eye on your social so you can fix these issues ASAP. Facebook ads are NOT a boost for all Boosting your Facebook posts is a fantastic advertising tool that allows you to take advantage of segmentation tactics, such as demographics and lifestyle, to reach your desired audience. The difficulty lies in knowing what to boost, when to boost it, for how long and at what cost. It boils down to what is the overall goal of your promoted content and what information is of the greatest value to your current and potential customers. A couple pointers: 1. Ensure that the you understand Facebook’s general guidelines when creating content to boost and 2. Don’t boost posts not directly related to your company/brand, unless it brings you measurable value. AC Marketing has some surprises in store! It’s our 10th episode of Social Media Roundup and we’ve had the greatest time learning about video content and bringing you news from the exciting social space. From the local and regional sphere to international stories, we’ve explored how companies, brands, and celebrities have incorporated social media into their strategies. As we continue to build this momentum, we’ll be introducing new content highlighting the ACM brand, including additional video content and a redesigned website. Stay tuned! For more exciting ACM content: Like our Facebook page Follow us on Instagram Subscribe to our Youtube #Facebook

Facebook wants you to collaborate in their Workplace In its bid to capitalize on the enterprise space, Facebook has globally rolled out ‘Workplace’, its response to services like Slack and Yammer. The paid service allows users to create a separate work profile and collaborate with colleagues within the company regardless of location. Facebook has also said that they’re working on integration with other productivity platforms. We’re interested to see how companies respond to Workplace. Though some of the bigger local companies have Yammer as part of their lineup, overall in-house collaboration is still siloed by department. Will the familiarity of Facebook be enough to encourage change? NFL doubles down on their teams’ social media In a move as debatably obtuse as the social media restrictions of the Olympics, the NFL has moved to ban its teams from posting unapproved videos during games. As Mashable reports, “the league deemed video to be ‘anything that moves'”, so GIFs are also included in the ban. Notably, ratings for this season are down and this move may be deliberate to force fans to view content on official NFL accounts, as opposed to team and franchise accounts. Do you think this is a wise move, or does stagnating creativity in this way breed nothing but frustration? LinkedIn makes job hunting easier LinkedIn has introduced a new feature called ‘Open Candidates’ which allows you to put yourself on the job market without notifying your employers or their recruiters. LinkedIn has said it will soon be rolled out globally. While we applaud this addition to the platform and understand how relevant it is for job hunters, we can’t help but feel that this is a prime opportunity for HR departments to join the conversation. There are many persons who can attest to feeling uncomfortable when informing their current employer of their plans to move. HR needs to work on reducing this stigma, and fostering open dialogue on the subject. An update from the Twitter-verse We spoke about Twitter a couple weeks ago when the stories were coming in hot that giants like Apple, Google parent company Alphabet, and Disney were interested in buying the struggling social network. As of today, rumor has it that those companies have withdrawn from the race, while the cloud-computing Salesforce hasn’t yet made a decision. Twitter has dismissed these claims as speculation but, otherwise, has been mum on their plan going forward. Do you think Twitter can salvage its image on its own? Will selling open the network up to new opportunities? Will they fade into obscurity like Yahoo? We’ll be monitoring the situation as it unfolds. Using Instagram to tackle alcoholism? With its 500 million plus users a month, Instagram is a powerhouse social network ripe with opportunities for companies willing to invest their time and creativity. A Paris based agency did just that with their “Like My Addiction” campaign for client Addict Aide, which focused on increasing the discussion about alcoholism among young people. You can read the full details on the intricate campaign here. What makes this so interesting is the use of influencer culture to garner over 100K followers on the crafted Louise Delage account, while subtly including their message in each picture. It was enough to get people talking when the agency revealed the true nature of the account. Do you think this is an effective way to get an important message across?

Snapchat, the original ephemeral app, recently made two announcements. One, they’ve changed the company’s name to Snap Inc., which CEO Evan Spiegel explains very simply below: Two, they’ve launched Spectacles, a line of colorful smart sunglasses that captures 10 second video clips through a a 115 degree angle lens. Additional, the videos are recorded in a circular field, as opposed to other cameras capturing the usual square or rectangle. Videos can be wirelessly transferred to your phone so you can share them on Snapchat. Spiegel has stated that the roll-out of Spectacles will be a slow one. As he told the Journal, “It’s about us figuring out if it fits into people’s lives and seeing how they like it.”. Spectacles will be available one-size-fits-all in three colors,:black, teal, or coral at $129.99. A few things to consider here: 1. Snap Inc. is comfortable moving beyond its app to hardware, a strategy that can work for them in the long-run, especially with close rival Facebook investing billions into VR technology. It will be interesting to see what other risks Spiegel and Co. are willing to make. 2. While Spectacles may bring back some sour memories given its similarities to Google Glass, these cool new sunglasses have a lot more going for it. For one, it’s much more stylish. Two, you can tell when its recording as the circle on the lens lights up. Three, we know exactly what Spectacles does, making it less creepy than Glass. While people may still not warm up to the idea of being filmed, Spectacles at least took steps to mitigate these fears. 3. Most importantly, Snapchat is cool. It’s popular among Gen Y and Gen Z because the app allows these age groups something that other social media sites don’t: users don’t have to take themselves too seriously as snaps disappear in 24 hours. While Instagram Stories may replicate this, there’s still an Instagram account to maintain, which cuts the ephemeral experience a bit. For me, Wired sums up my feelings exactly:

Yes, you need a Business Plan It may be only you, or a small team, and you all may think you have it all figured out. Do yourself a favor and put that on paper. A business plan isn’t just for large companies. More than anything, you need to solidify who you are, your purpose, an outline of your team, specific financials, the type of product/service you’re offering and your plans for growth over the next 3-5 years. When you’re sitting in front of a client, you should be able to explain your business in less than five sentences. When you’re on social, your content should be in line with the core values of your business. Additionally your team’s understanding of the business needs to be in sync, only then can you work towards a common goal. If you’re unsure of writing it yourself, sites like Freelancer makes finding the appropriate talent much easier. Social Listening brings the content to you As an entrepreneur, you’re operating with minimal resources in a digital world filled with noise. With multiple social networks, media outlets, blogs and other platforms for disseminating information, it can feel like you’re inside a maze. Social listening is an excellent way to navigate that noise, find a way to build your voice and ultimately reach your audience. Knowing what people are saying about your brand, and keeping track of what they’re saying about competitors is invaluable insight when tailoring your strategy. Tools such as Buzzsumo gives your small business the flexibility it needs in this crowded digital world. Learn on-the-go with podcasts As an entrepreneur, you’re bound to know the mantra ‘Time is Money’ and rightfully so. ACM gets it; as a small business ourselves, we understand the value of time, and using each day as productively as possible, not just for the business but also, our own personal growth. That’s where podcasts come in. Digesting new information can seem like a hassle, but as an entrepreneur, staying abreast of new trends and learning how to improve your operations is key to your business’ longevity. A couple of our favorites are Cut The Crap and Freakonomics. You can find a host of other examples here, and a quick Google search brings tons more. Drawing from the knowledge of industry experts will bring new life and inspiration into your business. Speaking of personal growth… At ACM, we encourage the building of our individuals selves. Not only is it a way to keep us on our toes, it brings new understanding of the various platforms and tools we use. For example, I didn’t have an Instagram before starting this job and now I use it as a test and research area to understand its inner workings. Encourage this type of social curiosity and creativity. Use it to brainstorm and bring fresh ideas to the forefront. Especially now, with so many platforms to choose from for example, learning how to leverage them will give your business the upper hand. And speaking of giving your business the upper hand… I’m sure choosing the life of an entrepreneur is not a decision you made lightly. My boss can attest to that. Another thing I’m sure of is that you have a story to tell, so do just that! Blend that story into your business’ narrative and show clients the human side of the business they’re giving their money too. Utilize the cost effectiveness of social media to leave your footprint, be it through blogs or short video clips, or quote cards. Use your past experiences to enhance your present offerings and future opportunities. Build your voice and create a recognizable social portfolio that gives you an edge on your competition. LinkedIn is a fantastic place to start presenting yourself as a thought-leader.

Regardless of whether you’re following the lead up to the U.S. presidential elections, I’m sure you’ve seen much of Trump and Co.’s commentary on social media. In his camp’s most recent statement, Donald Trump Jr. went straight for tact’s jugular and posted the below tweet: Needless to say, the internet was not happy with this rhetoric. This blog, however, isn’t to debate what’s wrong with that uninformed tweet, or how much deeper the conversation regarding Syrian refugees run. It’s to praise Wrigley America, owner of Skittles, for releasing the following statement: Wrigley’s PR didn’t have to get involved here. I don’t believe anyone would’ve held it against them given the sensitivity of the issue and the usual obtuseness of Trump’s campaign. However, not only did they see it fit to respond with #nochill, they also kept it classy by making it clear that they had no intentions of using this as a marketing opportunity. In four short sentences they made their point clear; it was clean and smart communication with no underlying meaning or ulterior motive. Kudos to you Wrigley! Though you didn’t use this to market Skittles, I’m surely going to #tastetherainbow and celebrate your understanding of that frequently overlooked word ‘tact’.