Quick Guide to help you Caption your Photo on Instagram
Updated: Jan 27
Everyone thinks they have a hang of this social media thing because they’ve had a profile and they’ve been posting captions on Facebook for years. Newsflash, it’s not that easy. Actually, people only realize they don’t know their emojis from their hashtags when they dive into the sea of Instagram. Speaking to an audience using captions/ text concisely is a skill on its own. You can’t just string words together. Here are a few tips for writing the best Instagram captions for your business account:
Keep It Simple
If you had a dollar for every time you heard that! Some captions require lines and paragraphs, some don’t. If you’re unsure of what you’re trying to say, just keep it simple. It’s dependent on your audience, your brand and the content being posted. I think Instagram was made for people who just desire bite-size content. But don’t worry “there’s little correlation between caption text length and engagement rate on Instagram.”
All The Action
Add a call to action for your followers. You don’t want secret admirers of your brand. You want an engaged audience willing to share with you. Use phrases like “hit the love button”, “tag a friend who needs this”, “visit the link in our bio” or “mention someone you’d share this with.” You can also ask a question or get your followers to weigh in on topics. A call to action in your caption can start a conversation in the comments. These type of captions make room for the development of relationships with your community.
Hashtags an Emojis
It’s not against the law to use emojis in your caption. It’s easier on the eyes and adds extra pizzazz to your regular brand voice. These can also be used to replace words when trying to keep your copy at a readable length. In Addition, hashtag an emoji, yes you can do that. Pause reading this, try it and return. Yes, you can. Use hashtags in your caption to be apart of a wider conversation and to narrow in on conversations about your brand. It also helps with being discovered if its a branded hashtag. “In a study of 100 top brands, the brands’ Instagram captions averaged 2.5 hashtags per post.”
Instagram captions are not created equally, they vary from brand voice, content used and the person posting it. Test out what works best with your audience and what they respond to. Social media is fluid, not hard and fast. Do you do something different with your captions that work? Let us know!
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