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What the Makeup Industry Can Teach You About Online Shopping in Trinidad and Tobago
Here is a list of pros and cons from a consumer who understands Digital.

Pauline Joseph
Aug 14, 20203 min read


How To Handle Bad Online Reviews in the Caribbean
Bad reviews can actually be a good thing if you learn from them and address them in a way that lets you keep the customer.

Pauline Joseph
Aug 12, 20202 min read


6 Caribbean Millennials You Must Follow On LinkedIn
Caribbean millennials are planning their future careers, starting their businesses and seeing the benefits of using LinkedIn.

Pauline Joseph
Aug 5, 20204 min read


4 Tips to Use LinkedIn Stories For Your Marketing Strategy
If you’re one of the first few brands using LinkedIn Stories, then chances are you’ll be gaining a considerable amount of extra airtime.

Pauline Joseph
Jul 29, 20203 min read


Facebook wants to host your next event on its Platform but at what cost?
Facebook will first deduct revenue shares, fees, and charges by Apple and other platforms from Facebook’s own revenue share

Pauline Joseph
Jul 22, 20202 min read


Top 5 Suggestions for the Next Political Campaign
One party had a bigger budget on Social Media; however, both failed at attracting a wider audience.

Pauline Joseph
Jul 15, 20203 min read


Here’s What You Need to Take Your Business Online in the Caribbean
AC Marketing sat down virtually with Karen Wharton, Product Manager for Merchant Services at RBC and Christopher Burns...

Pauline Joseph
Jul 8, 20203 min read


Can Caribbean Businesses Use LinkedIn Stories For Better Engagement?
As LinkedIn is a professional platform, users can expect that this feature will be different from Stories on other social media.

Pauline Joseph
Jul 1, 20203 min read


How this Island Girl Became a LinkedIn Live Beta User
With the long-term effects of COVID-19, live content will become more prevalent in marketing efforts to help drive your message...

Pauline Joseph
Jun 24, 20203 min read


4 New Features From Facebook That Could Change the Landscape of Online Shopping
You can choose the products you want to feature from your catalogue and then customize the look and feel of your shop with a cover image and

Pauline Joseph
Jun 17, 20202 min read


Here is the Tea on why Trinidad Brands are Struggling with the Black Lives Matter Movement
Many brands are fighting to be part of a global conversation, instead of doing the research and localizing the conversation.

Pauline Joseph
Jun 10, 20203 min read


4 Steps for Small Business Owners in the Caribbean to Utilize Online Shopping
AC Marketing sat down virtually with some of the experts on Caribbean e-commerce

Pauline Joseph
Jun 3, 20205 min read


How we Create Content for Clients at AC Marketing Caribbean
Social Media can be a challenging space for a B2B business because the algorithm thrives on photos and videos.

Pauline Joseph
May 27, 20203 min read


4 Common LinkedIn Mistakes To Avoid In the Caribbean
The process is frustrating because LinkedIn users are not maximizing the platform and here is a list of the most common mistakes...

Pauline Joseph
May 20, 20203 min read


4 Tips For Starting a Podcast in the Caribbean
Public Relations and Marketing seem apparent to someone with my background; however, passion clouds common sense.

Pauline Joseph
May 13, 20203 min read


Leveraging Google Trends to Understand the Caribbean Customer
Google is a powerful tool. It holds over 91% of the world’s search engine market share.

Pauline Joseph
May 6, 20203 min read


4 Tips For Managing a Remote Team in the Caribbean
From an entrepreneur perspective, it’s a matter of working or being homeless.

Pauline Joseph
Apr 29, 20202 min read


Social Media Content we need to see from Caribbean Creators during the Covid-19 Pandemic
The approach to technology from the public and private sectors has not caught up with their citizens and consumers, respectively.

Pauline Joseph
Apr 21, 20203 min read


I spent US$1,000 on LinkedIn Ads, and this is what I learnt
That’s over 675 million users who expect to consumer something different, and 1.4 million of them are from the English-speaking Caribbean.

Pauline Joseph
Apr 15, 20202 min read


3 Questions you need to ask before Creating Content for Social Media in the Caribbean
There are more than forty-two million Facebook pages, and each one is trying to carve out an audience willing to connect.

Pauline Joseph
Apr 8, 20202 min read
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