- Samantha Alexander
3 reasons to use social media days in your calendar
No doubt you’ve seen these social media days trending, National Margarita Day, Love your Pet Day and others. Many think these are silly days and do not see their purpose in the world of business. But, these national and weird social media days are perfect fuel for content. Here are 3 reasons why social media days should be a part of your content calendar:
The best part of a meal is dessert! What is your favourite dessert? Tell us in the comments below! #NationalDessertDay Posted by Anchor Barbados on Sunday, October 14, 2018
To start, find a social media day that’s relevant to your business and milk it for what it’s worth! Use the hashtag and create a story around it to engage your followers. It can be an image or you can throw in a gif and make it a video.
It’s Going to be a MEGA MONDAY on Nov 27th at Rizzoni’s for Movie Towne National Movie… Posted by Rizzoni's Ristorante Italiano on Saturday, November 25, 2017
Posting social media days certainly creates conversations among your followers. Especially if they tag someone who doesn’t follow your page. Impressions are priceless. As a result, the post can be noticed by a potential customer. It also creates awareness of a topic people may not have known existed without you. Another plus is adding a sweet deal or discount to the post. Because sales is where the money is.
Lightens your brand voice
Tomorrow is Doughnut day so Dough-NOT miss this day without eating a delicious doughnut from our #MassyStores Bakery! Tell us what you favourite doughnut toppings are and you could be the inspiration for one of our donuts! 🍩
A post shared by Massy Stores TT (Supermarket) (@massystorestt) on Nov 4, 2018 at 7:01am PST
While your brand voice may seem like one of a Secondary School Principal, you can be fun. Social media days lighten your brand. A computer store can celebrate Internet Day by posting a throwback photo of Internet Explorer. It shows another side of the business, one that isn’t too self promoting but still relevant to the voice.
Therefore, we encourage you to dip your business in a few social media days. There are full calendars available that describe each day with hashtags for your use. Add them to your content calendar and let us know the results.
Do you want your social media to stand out? Follow us on Facebook, Instagram and LinkedIn for more insights and tools.