Sign up for the AC Marketing Weekly newsletter and get an exclusive look at how digital marketing can work for your business. To illustrate, the following blog is a snapshot of one of our most popular newsletters, a concise overview of marrying elements of online and offline. We now pronounce you husband (online) and wife (offline)! Recently, AC Marketing executed an offline sampling session at Massy Stores for one of our clients. It was the penultimate activity before a winn

Unicorn frappuccino anyone? Back in 2017, Starbucks leveraged both the quirks of its millennial audience and the visual prowess of Instagram. The result – a call-to-action that drove traffic and sales at its stores. This mix of online and offline is particularly efficient. It also mirrors, in theory, a recent digital promotion that ACM executed for a client. The key takeaway here is using your online media to achieve SMART goals. Relying on that, and not simply vanity metrics

In the grand scheme of your digital presence, creative and content creation are where a large chunk of the magic happens. This is where you take your strategy and mold it into a conversation with your target audience. One of the most important things for any company or brand is your value proposition. Content allows you to showcase that in ways that will beneficially impact your ROI. Understanding who you are, what you want to accomplish, and the resources you have available

Building a digital presence for your company or brand runs much deeper than “Let’s set up a Facebook page”. Understanding that social media or your website aren’t strategies but channels, is an effective starting point. You have to know where they fit in the larger perspective of your online and offline touchpoints. Too often, I encounter meetings where there’s a fundamental misunderstanding of how Facebook works. Throwing a single post up every month will not meet the needs

There’s no denying that it’s been a year for trending topics (and we’re only in April). From Gillette to Netflix and Bird Box to Marie Kondo to Brexit. Not to mention the long-awaited merger between Disney and Fox or, most recently, Game of Thrones. I haven’t even delved into memes, but I digress. If there’s one constant we can takeaway from this, it’s that content marketing continues to rule the digital space. Content that’s done within the scope of a strategy and SMART goal

Happy New Year, everyone! We’ve made it to 2019, older and wiser (or so we all hope). The past year has been an interesting one for the digital space. From the rising Gen Z conversation, to trends such as ephemeral content and augmented reality, to understanding the importance of content and how the marketing funnel is evolving. With that in mind, 2019 brings another year of challenges and opportunities to learn. via smartinsights.com At the local level, there have been many