Tips on how to create a LinkedIn Profile that stands out to Caribbean Recruiters
LinkedIn’s popularity has continued to grow in the Caribbean and even more so during Covid-19. However, as more people gravitate to the platform the importance of having a captivating profile that stands out to recruiters is important now more than ever.
Here are 5 tips Caribbean job seekers should be doing to boost their LinkedIn Profiles:
1. Have a profile image that reflects YOU
You want to ensure that you have an image that reflects both who you are and the industry that you are in. Research profile images of the people in your industry and see what they are doing. Some industries have more creative images while others opt for a professional headshot. A profile photo is one of the first ways you can ensure your profile isn’t put aside so you want to guarantee that it clearly portrays you and your profession.
2. Have an effective headline
Don’t just list your title in your headline, you have 120 words to work with here, so make them count! This is where you really want to sell your assets and skills, so mention your specialities and the value you can provide to your future employers or clients! When writing it imagine yourself as your desired target audience and think about what they would want to learn about you in the first moments of them looking at your profile.
For example, Digital Marketing Strategist | Specializing in Branding and Story Telling on digital platforms
3. Ask for recommendations
Having recommendations on your LinkedIn profile is a feature that will really stand out to a job recruiter. Click the “Request a recommendation” tab and send this to former employers or people you have worked with. This shows recruiters that people have publicly endorsed your skills and you can also choose what skill you would like someone to recommend!
4. Keep active on LinkedIn
Treat LinkedIn as both your online resume and a social media website. You want to keep your page as active as possible to ensure that people are aware of your LinkedIn presence and for you to engage and make connections with more people on the platform. This means that you have to regularly update your status, engage with content on your feed and share posts and articles you liked. The more active you are the better, as you will be at the top of people’s feeds and minds when they are using the platform.
5. Make as many connections as you can!
This does not mean that you should be one of those people with an enormous amount of connections or add strangers, however, due to LinkedIn’s system of first-, second-and third-degree connections, having a good amount of people in your network will help increase your visibility on the platform. Try to have at minimum, 50 connections in your network.
Getting a job during these times is by no means an easy feat but it's important to have all your bases covered so that your profile is appealing to Caribbean recruiters. By ensuring that you have solidified these five areas your page is sure to be noticed and most importantly make an impact!