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Social Media Roundup – Week 5
And the Twitter Award goes too… Twitter is currently accepting submissions for their annual Twitter Awards, a celebration of creative...

Pauline Joseph
Sep 16, 20162 min read
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Instagram for Business is here!
The new feature gives businesses more data and features that can help their sales and success on the platform.

Pauline Joseph
Sep 5, 20161 min read
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The #tbt Opportunity
When it comes to hashtags and memes, this segment of internet culture is ubiquitous across social and digital platforms. It’s simply...

Pauline Joseph
Aug 29, 20161 min read
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Social Media Roundup – Week 2
The warmth of the islands? Convenience is everything. With the rapid improvement in technology coupled with an increasingly hectic...

Pauline Joseph
Aug 25, 20162 min read
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Olympics should get a Medal for Restrictions
The Olympics and its fanfare are now over and brings with it the marketing case study of the month. The International Olympic Committee...

Pauline Joseph
Aug 22, 20162 min read
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Social Media Roundup – Week 1
Can you be insured for social media fails? If your company becomes the butt of a Beyonce-esque hashtag, it may be time to put aside your...

Pauline Joseph
Aug 18, 20162 min read
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Google Ads, You have failed Me
For the last 4 years I have been using Google Ads to promote my annual event to the Diaspora in the USA, UK and Canada. This year I...

Pauline Joseph
Aug 17, 20161 min read
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Are you guilty of Social Media Fails?
Does your company understand social media? Do they understand that it is ubiquitous, that ‘viral’ can be as dangerous as it is both...

Pauline Joseph
Aug 15, 20163 min read
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Foreday Morning, Barbados – From the eyes of a first-timer
Event management is a multi-faceted cluster f***. You plan for perfection, and still have a b-z backup file in-case something goes wrong....

Pauline Joseph
Aug 8, 20163 min read
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The #CollisionForeday Fever!
I’m not a party person. The most I’ve seen of Carnival or Jouvert was as a spectator in my younger days, admiring the flow of costumes...

Pauline Joseph
Jul 4, 20161 min read
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The Social Media and Gaming Series 3
In my previous blog, I asked the question ‘How does a company outside the video game industry tap into this passion profitably?’ Many...

Pauline Joseph
Jun 22, 20161 min read
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Social Media and Gaming Series 2
The evolution of gaming in the digital age

Pauline Joseph
Jun 13, 20163 min read
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Social Media Data that NGOs Should Pay Attention To
Basic information on local audience's that could help their online marketing strategy.

Pauline Joseph
May 16, 20162 min read
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Is Your NGO Online?
Reasons why NGOs should solidify their online presence.

Pauline Joseph
May 9, 20162 min read
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Top 5 Suggestions for the Next Political Campaign
Some tips for local political parties that are advertising online.

Pauline Joseph
Nov 23, 20153 min read
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