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Unicorn frappuccino anyone? Back in 2017, Starbucks leveraged both the quirks of its millennial audience and the visual prowess of...

Still running your business from your personal Instagram account? Yeah, you might want to stop. A business profile on Instagram offers...

As the world’s largest professional network, LinkedIn is a hub for sharing ideas, connecting with colleagues and finding opportunities....

“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a...

Building a digital presence for your company or brand runs much deeper than “Let’s set up a Facebook page”. Understanding that social...

There’s no denying that it’s been a year for trending topics (and we’re only in April). From Gillette to Netflix and Bird Box to Marie...

The Truth Is… On social media, follower numbers aren’t everything. It might seem like a contradictory statement. After all, what is a...

“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director...

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still...

As ACM embarks on a series of LinkedIn-focused sessions, it’s necessary for you, a potential attendee, to understand why we have decided...

Victoria’s Secret’s Decline I was a loyal patron of Victoria’s Secret for years. My credit card was poised for financial bedlam every...

As a small business owner, you’re chief cook and bottle washer. Which also makes you Community Manager. This role means your social media...

There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m...

Running a social media competition can either be intimidating or fun, if you’ve planned. For most small businesses, the guidelines and...

Dr.Mashup needs no introduction, so let’s dive right into it. There are many ways Instagram can be used, then there are the ways that...

On average, people spend 2 1/4 hours online per day on Social Media. Facebook is usually the platform which consumes most of their time,...

Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent...

Is it weird to start talking about change before the end of January? Although 2018 was a great year for us, we’re always in search of...

Happy New Year, everyone! We’ve made it to 2019, older and wiser (or so we all hope). The past year has been an interesting one for the...