The most important resource in a company, is human. A company cannot operate without the people it employs to keep the wheel turning. Who...

“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a...

Building a digital presence for your company or brand runs much deeper than “Let’s set up a Facebook page”. Understanding that social...

Content that has been created by someone in your audience is considered User Generated Content (UGC). This can be photos, videos and...

There’s no denying that it’s been a year for trending topics (and we’re only in April). From Gillette to Netflix and Bird Box to Marie...

As a Content Creator for ACM, I’ve learnt to create content based on the conversations our audience was having. In moments of silence, we...

IGTV has taken on a life of its own. Brands are finding creative ways to rope in audiences with its vertical views, from creators you...

The Truth Is… On social media, follower numbers aren’t everything. It might seem like a contradictory statement. After all, what is a...

“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director...

If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still...

As ACM embarks on a series of LinkedIn-focused sessions, it’s necessary for you, a potential attendee, to understand why we have decided...

Victoria’s Secret’s Decline I was a loyal patron of Victoria’s Secret for years. My credit card was poised for financial bedlam every...

I’ll be the first to admit, that blog title is a tad clickbait-y. However, I rest the blame squarely on the shoulders of Pauline, who has...

On the heels of our “From Resume to LinkedIn” event where you can learn about personal branding (shameless plug), my experience with...

Before I impulsively jetted off to spend a month working in and traversing Montreal, you could find me playing video games or devouring...

As a small business owner, you’re chief cook and bottle washer. Which also makes you Community Manager. This role means your social media...

There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m...

Running a social media competition can either be intimidating or fun, if you’ve planned. For most small businesses, the guidelines and...

Dr.Mashup needs no introduction, so let’s dive right into it. There are many ways Instagram can be used, then there are the ways that...

On average, people spend 2 1/4 hours online per day on Social Media. Facebook is usually the platform which consumes most of their time,...