Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent...

Instagram’s voice messaging feature has joined the social media community. As you may or may not know, this feature already exists on...

Is it weird to start talking about change before the end of January? Although 2018 was a great year for us, we’re always in search of...

Happy New Year, everyone! We’ve made it to 2019, older and wiser (or so we all hope). The past year has been an interesting one for the...

It’s that time of year again, marketers, when everyone’s advertising is filled to bursting with Christmas trees, Santa Claus, and a whole...

Change isn’t easy. I’ve seen two extremes from businesses when it comes to the social media conversation. Either they’re heavy-handed in...

The Trinidad and Tobago Police Commissioner, Gary Griffith has taken not only the country by storm, but social media. Commissioner...

There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant...

Don’t be afraid to experiment with brand hashtags and start a conversation.

The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor...

We’re a few days away from the big 25th of December, Christmas Day. While we’re decorating our offices and living rooms, stringing up...

Christmas is right around the corner, and we all know what that means – the inevitable influx of promotions from brands. What businesses...

Part of managing your Instagram business account includes responding to every message and comment in a timely manner. Luckily, the...

In my last blog, I wrote about Facebook ad tools that help with seamless day-to-day operations. One of those was the Facebook Pixel, a...

No doubt you’ve seen these social media days trending, National Margarita Day, Love your Pet Day and others. Many think these are silly...

Customer reviews are the first thing I look for on a Facebook page for a restaurant. Many customers do the same. There is an innate need...

The country is still unsettled after flooding across Trinidad and Tobago left many citizens displaced. Businesses, big and small, took to...

Delving into the Facebook Ad world is an experience for any advertiser. From seemingly endless features, to audience types and beyond,...

Fresh off of watching the Spider-man: Into the Spider-Verse trailer, I dived back into the world of Facebook lookalike audiences with a...

Instagram recently launched their Nametags feature and it had me asking, why? The Instagram Nametag feature allows users to share their...