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4 Instagram features your business is not using
Have you ever went digging beyond what you see on the surface of your Instagram Business profile? There are many Instagram features you...

Pauline Joseph
Oct 10, 20182 min read


Life Hacks for Facebook Ads? We’ve Got You Covered
Who doesn’t love a good life hack, and as a marketer, doubly so when developing and executing Facebook Ads? If you advertise there, then...

Pauline Joseph
Oct 10, 20182 min read


What Do Your Marketing Objectives Mean?
“We don’t have enough bandwidth for this, Nicole.” I think about that sentence often because let’s face it, corporate jargon isn’t...

Pauline Joseph
Sep 18, 20183 min read


Stay ahead of the game with Instagram Collections
Some Instagram posts are worth keeping. Instagram has a feature for that too! But how can your business take advantage of it? Stop...

Pauline Joseph
Sep 18, 20182 min read


The Key to Brilliant Social Media? Facebook Audience Insights
Facebook Marketing. They’re the buzz words heard across many a strategy meeting. However, without the requisite data to back it up, those...

Pauline Joseph
Sep 6, 20182 min read


Top 3 Instagram Business Account Mistakes
Do you have an Instagram business account? If you do, then that’s great! But are you using the app effectively? We’ve noticed some faux...

Pauline Joseph
Sep 4, 20182 min read


You should start using Instagram Questions sticker right now
Instagram questions sticker has turned Instagram stories into a survey. Though annoying in the personal sphere of things, it’s Christmas...

Pauline Joseph
Jul 20, 20182 min read


5 Brands in Trinidad for Social Media Inspiration
You want to make an impact on customers.You want prospective customers to want to buy or endorse in your product or service. We spend as...

Pauline Joseph
Jul 17, 20183 min read


Add Gifs to your Instagram = Free videos no cost
Listen, covering your camera with your hand and using the black background with ‘Classic’ as your font is as boring as it gets. This...

Pauline Joseph
Jul 4, 20182 min read


3 Reasons Why Food should be on your Instagram Profile
Food must be one of the most photographed objects on Instagram. Consequently, this pushes small businesses that provide food services to...

Pauline Joseph
Jun 25, 20182 min read


How your brand can catch World Cup fever in Trinidad and Tobago
If you have been living under the pavement, World Cup 2018 is at hand. The world will be abuzz with football related information for the...

Pauline Joseph
Jun 22, 20182 min read


Top 3 Benefits of Digital Marketing to your Crop Over Event
On the heels of the just concluded Jamaica Xaymaca and Guyana carnivals,Crop Over 2018 is revving to be a big show. Not all memories...

Pauline Joseph
Jun 5, 20182 min read


What Childish Gambino Can Teach Marketers About Distractions
THIS IS AMERICA The internet has been ablaze with reactions to Childish Gambino a.k.a Donald Glover’s visceral This is America. It’s a...

Pauline Joseph
May 28, 20182 min read


Top 3 Questions to ask before Creating Content for Social Media
Facebook made major changes to their algorithm that will drastically decrease the frequency of your posts on your newsfeed. Mark...

Pauline Joseph
May 22, 20182 min read


Are Your Facebook Ads as Relevant as Beyoncé?
As a marketer, it’s hard to look at Beyoncé’s Coachella performance and not feel envy.

Pauline Joseph
May 11, 20182 min read


Top 5 things to STOP doing with Facebook Advertising
It’s called the Worldwide Web because it’s all connected.

Pauline Joseph
May 3, 20182 min read


Instagram Stories should be a part of your Marketing Plan
With over 340,000 active users in Trinidad and Tobago alone, Instagram is one of the biggest social media networks in 2018. If Facebook...

Pauline Joseph
Apr 30, 20182 min read


Instagram Tip: Impressions vs. Reach
Brand engagement and awareness should always be at the forefront of your social media goals. Instagram offers basic insights that can...

Pauline Joseph
Apr 26, 20181 min read


4 Links Every Caribbean Business Needs for their Website
If you own a business and do not have a website, you’re losing revenue. A website becomes your storefront and gives your potential...

Pauline Joseph
Apr 24, 20182 min read


4 Ways for Caribbean Businesses to Receive Online Payments
Many Caribbean businesses miss out on FOREX opportunities because they don’t have any e-commerce solutions which will bring their...

Pauline Joseph
Apr 17, 20183 min read
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